When buying food online seemed like science fiction: the 25 years of Capraboacasa

In 2001, when shopping online was still a novelty and many were wary of buying food online, Caprabo opened Spain's first online supermarket. A pioneering bet that anticipated the transformation of consumer habits and which, 25 years later, is part of the daily life of many households. What was then an innovation has become an alternative to in-person shopping, especially for people with little time or difficulty getting around.

After 25 years of innovating, Capraboacasa continues to evolve to make shopping even easier, more personalized, and adapted to the new needs of families. The platform allows you to shop easily and quickly, with the usual trust and guarantees of Caprabo.

The evolution of Capraboacasa has also been recognized by consumers. Coinciding with its 25th anniversary, the online supermarket has been distinguished, for the third consecutive year, at the Comercio del Año awards in the Supermarkets and Hypermarkets category. The award values the quality of service, trust, customer care, and the shopping experience.

In a day-to-day life where time is often in short supply, shopping online avoids having to rush through supermarket aisles, wait in checkout lines, and return home loaded with bags. An alternative that allows you to save time and adapt your shopping to the schedules and needs of each household.

All these steps are simplified with a few clicks. Caprabo's online supermarket offers a wide variety of products and allows you to check available promotions at a glance. Organizing your household shopping is easier: you can plan in advance, avoid forgetting items, control expenses, and choose the supermarket where you want to buy.

The advantages are diverse. The online shopping platform saves each user's preferences and facilitates the selection of habitual products, making it harder to forget coffee, water, or daily bread. Additionally, it allows you to track spending in real-time and adjust your budget by adding or removing products from the cart, while the platform suggests discount coupons during the purchase process.

Same-day delivery in Barcelona

Shopping online also allows you to make purchases at any time and on any day of the week. The Caprabo online store is open 24 hours a day, including holidays, and allows you to place orders without depending on business hours. A flexibility that is especially useful for people who have little time and need to adapt their shopping to their pace of life, without giving up the freshness and quality of the products.

Capraboacasa offers more than 13,000 items, including fresh products and its own brand. A wide assortment that allows you to choose what to buy and when to do it, with the possibility of receiving the order at home according to the available delivery slots.

In Barcelona and its area of influence, the same-day delivery service further optimizes daily shopping. If the purchase is completed before 1:00 PM, the user can receive it the same afternoon in the chosen slot. No waiting, and you can select the time that suits you best. Furthermore, home deliveries are free on purchases over €110. And, best of all, orders are editable, so you can add, include, or change the number of selected products without losing your reserved time slot.

For those who prefer to pick up their order, Capraboacasa has Click&Collect, with orders prepared in as little as two hours, and Click&Drive, which allows you to receive it directly in your trunk without getting out of the car.

Guaranteed savings

Saving is also a matter of taking advantage of offers at the right time. Capraboacasa makes this easier with monthly promotions, such as the 3x2, the second unit with a 70% discount, or the "VAT-free" campaigns. The platform also notifies users when their usual products are on sale and indicates how many items are missing to qualify for a discount. In addition, it highlights "savings products," a selection of staples at reduced prices to help manage expenses.

The user experience is enhanced with each and every one of these advantages. In 2023, Caprabo introduced relevant changes to the Capraboacasa website to improve its navigability, facilitate purchasing, and adapt it to the needs of the digital customer, and in 2020, it launched a new platform.

For the first online purchase, it is possible to benefit from a 20-euro discount applicable through a coupon that is repeated month by month. Caprabo thus invites new users to try a convenient, flexible, fast, and well-priced shopping option. Being linked to the online store will allow the user to directly obtain the Club Caprabo Card and become part of the loyalty club to enjoy all the benefits, such as personalized coupons in the customer area.

Capraboacasa offers a wide range of products to meet the needs of every household. The variety of brands, fresh local products, sushi prepared daily, and specialties made in the store allow you to find everything you need for your daily shopping in one place, with the convenience of receiving it directly at home.