Damm announces that it has created a new beer, called Bohemia, to celebrate its 150th anniversary

BarcelonaThe Catalan brewery Estrella Damm has just announced the launch of a new beer, Bohemia, named after the original brewery. "It's intense and balanced," they explain, adding that it will be available online starting next Monday and in supermarkets in the coming weeks. The new beer will feature a new logo highlighting the number 150. "In the coming weeks, the new Estrella Damm image will be available in bars, restaurants, and grocery stores, as well as in the Damm Shop," the company states.

In addition to this new development, Damm also announced a comprehensive program of activities planned throughout the year. These include the opening of the Immersive Space at the Old Damm Factory, where visitors can explore the brand's history, linked to master brewer August Kuentzmann Damm and his cousin Joseph Damm, who moved from Alsace to Barcelona to make beer.

Another activity planned by the brewery, which has an active factory in El Prat de Llobregat, will take place in the Parc del Fòrum, where they will present "La fiesta del 150" (The 150th Anniversary Celebration), bringing together some of the most prominent bands on the Catalan music scene. The celebration will also extend to other parts of the country, including the Balearic Islands, Castellón, and Andorra, with 50 concerts scheduled between September and October.