VicThe management of the Mercat de Música Viva de Vic had fueled the mystery by announcing a special opening show: Non concerto, whose stage director, Lucia del Greco, had not wanted to reveal any details. Only the purpose had emerged, to raise questions about what live music is or should be, and the musical material, the album Una lunghissima ombra (2025) by the Italian musician Andrea Laszlo De Simone. The result lived up to expectations, because with elegance and respect for the music it shot at the waterline of live music: the pact according to which the audience admits that what sounds is the result of the action of people playing an instrument. Daring and bewilderment at the same time in a magnificent staging.
'Non concerto', the inaugural show of the Mercat de Música Viva de Vic 2026.Xavi Torrent / Mercat de Música Viva de Vic
"I am very eager to discover what the show proposes," said the Minister of Culture, Sònia Hernández Almodóvar, in one of the speeches prior to the concert at L'Atlàntida. The first thing to be revealed were the silhouettes of some musicians backlit and the shadows of others behind a screen. In Non concerto, a name that does not hide the omen, Del Greco evoked both the idealism of the myth of the cave and the illusionism of shadow theater. The idea is the music, the most important thing, and it sounded wonderful, doing justice to the author's chamber pop: harmonic depth, melancholic melodic beauty, as only the Italians know how to do, electronic textures, string and brass arrangements... On stage there were sixteen musicians without autonomy of movement, because they were distributed on different platforms that some operators moved from time to time, even making them disappear. The musicians as puppets at the service of a higher entity: the concert! The music captivated, expanded the emotional power, and that's enough, isn't it? But looking at the stage, Del Greco's proposal kept offering more or less subtle clues that made one think that it was all playback, including canned applause. Paradoxically, when the singer, who looked a lot like Andrea Laszlo De Simone, made it evident that he was not singing live, the doubt appeared: what if the game was precisely this, to make a deception evident, to make people believe that the others were indeed playing live? And once the idol breaks the pact, bewilderment arrives: why continue watching that which presented itself as false? Well, because it was fascinating.
Non concerto also brings together scenic, visual, and choreographic solutions characteristic of concerts that Del Greco arranges, fleeing from parody. It prefers a delicate irony and, therefore, is more plausible. In this concert simulation, the only thing missing is direct communication with the audience: no "good evening, Vic", nor "you are the best audience of the tour". But there is a stage box with a transparent curtain, smoke, lights treated like curtains of water, dance gestures, glances between the musicians... The success, the trick, is that every resource makes sense and many stage directors would pay to use them with such intelligence. The music also helps: good idea, not choosing experimental music for this experiment that ends with the song Non è reale and a white smoke like an angelic cloud invading the stage and also spilling over into the stalls. From the idealism of the initial cave to the heaven of emotions. Because Non concerto moves you... even though the music is not live. And at the same time, it seems like a determined defense of live music.
'Non concerto', the opening show of the Mercat de Música Viva de Vic 2026.Xavi Torrent / Mercat de Música Viva de Vic
"A brave and bold edition"
"This year we have worked on an edition that we believe is brave and bold, and also committed," said Joan Rial, who directs the Vic Live Music Market along with Jordi Casadesús and Rubèn Pujol. He proclaimed it at L'Atlàntida just before the opening show. According to Rial, the commitment is to "the Market's way of doing things, to the language, and to the historical ties that for these 38 years have made the Market a benchmark for the country and for Southern Europe." "Nobody imagines starting the season in September without coming to Vic, and that is not our work alone," he added, immediately recalling "the important social and human challenge" that both the cultural sector and society as a whole must face due to "the promotion and rise of ideologies that, rather than making us move forward, make us look back with suffering." "To do it well and as it should be done, we will all have to be there. And all means all. Including Lluís Puig, who we hope will be the last year he has to be here with us," said Rial, recalling that the former Minister of Culture and former director of the Vic Live Music Market has been in exile for nine years.
In the speeches prior to the inauguration of the 38th Vic Live Music Market, in addition to the Minister of Culture, the Mayor of Vic, Albert Castell, and the Spanish Minister of Culture, Ernest Urtasun, also participated. Castells recalled "the great cultural ambition" of a "medium-sized city," and held up the directors of the Market (all three from Osona) as an example of Vic's "musical and cultural management talent." Urtasun also praised Vic, perhaps pushing the compliment a bit. "They used to say Vic was the Catalan Liverpool... I don't know if Liverpool should be called the Vic of the United Kingdom," the minister said.