"All Moroccans steal": it is hate!

BarcelonaConfronting hatred. With one year to go until the municipal elections and with polls increasingly confirming the polarization of society, the Table of Third Sector Entities is launching a campaign to combat discourses that attack minorities, from foreigners to Roma people, including the LGBTIQ+ community and retirees. The body warns that xenophobia and aporophobia have entered the most vulnerable neighborhoods at the hands of far-right figures offering false solutions for the increase in injustice and inequality.

The campaign, with radio and television ads, collects phrases that have become so normalized that they are spoken on the street but also from public and institutional platforms: "All Moroccans steal," "As a trans person, they see you as a monster," "The landlord doesn't want to rent to a Roma person," or "I wish Hitler would come and exterminate this race," say real people who, at some point or another, have had to confront these discourses. "It's hate, stop it," concludes the short announcement to encourage the population not to look away and not to be complicit with racists or those who discriminate based on religion, age, or gender.

The entities warn that this type of attack, amplified by social networks, not only targets minority groups but also the social entities that defend and assist vulnerable groups. This has been observed after the damage or in aid provided to migrants or refugees.

Real testimonies

The information campaign is a production of Quepo Cooperativa and is based on the real testimonies of people like Sarai, Pere, Hayat, Luca, Ismael and Miguel Ángel, who have wanted to lend their voice and face to highlight discrimination. Sarai Fernández, gender equality technician at the Secretariat Gitano Foundation and one of the protagonists of the video, recounts the difficulty faced by Roma people when looking for work or housing, as they are rejected based on their surnames or appearance. For her part, Bárbara Díaz, co-coordinator of the equality and inclusion policies working group of the Taula, emphasizes that these hate speeches – including the most invisible ones against people with disabilities or the elderly – undermine social cohesion and prevent the equality of opportunity enshrined by the Constitution.

The campaign launch date coincides with the pre-campaign for the municipal elections, which the Taula fears will be a fertile ground for the proliferation of discriminatory slogans to blame and scapegoat migrants for all of society's ills. On a website –esodi.cat– information is provided on how these messages are disseminated, and practical tools and advice are also included on how to respond to situations of discrimination.

For the president of the Taula, Xavier Trabado, part of the success of these messages is that they "simplify very complex problems by using stereotypes and biased data that destroy coexistence". This new action consolidates a path that the Taula initiated at the end of 2024 with the collaboration of content creators such as Miss Raisa, Wiz Problema and Ayoub Borbata, and which during 2025 has focused on dismantling the disinformation and anti-immigration narratives used by the far-right. One of the objectives is to reach the younger audience, who get their information from social networks and are the most exposed to these types of dangerous content.