Fashion

Three colors that will make us fall in love (or not...) during 2026

Pantone's 'cloud dancer' white has been named color of the year 2026
J.C.
02/02/2026
2 min

BarcelonaWhen a new year arrives, many specialists point to a series of style trends that they predict will become established during the following four quarters. They aren't always right, but sometimes what they say isn't the opposite of what ends up happening either, since perhaps the color they predicted isn't the one that ends up being successful, or simply, the chosen color doesn't quite catch on. mainstream Because it's been embraced by more niche fashion audiences. However, we won't know all this until the end of the year, since at the moment the only thing we're certain of are the predictions. Below are three that have started the year as very promising.

Cobalt Blue

This saturated shade of blue, also known as Klein blue, has a strong chance of becoming a memorable fashion color in 2026. A good reason for this is that it already began appearing in some 2025 collections in 2024, giving it a foothold. Especially since many designers took up the challenge—which at the time had only been embraced by a few daring enough to include it in their collections. And we're not talking about minor trendsetters. Chanel's creative director, Matthieu Blazy, gave it a big boost with a flowing monochrome velvet suit in the collection. prefall 2026 of the house French, and Jack McCollough and Lazaro Hernandez splashed this shade across Loewe's latest collection. Another point in favor of this blue's success is that it's very useful for both summer and winter. It has 12 months to establish itself.

Off-white

We don't know if they spoke to Rosalía about it before she posed for the cover of LUX, however The Pantone Color Institute and the Catalan singer have chosen white as their color of choice for 2026. Since 1999, this organization has selected the color that will be most prevalent throughout the year, and for 2026, they believe that Cloud Dancer is the best of all possible shades. "It's a heightened white that feels like a breath of fresh air and is imbued with a sense of serenity," the organization explains, adding that with this color, society wants to "express an aspiration for a future free of toxicity and excess." They assert that Cloud Dancer "enhances our desire for contentment and harmony, as well as our sense of peace, unity, and cohesion" through its tone, which could be popularly described as an off-white with a slight grayish undertone.

Tomato red

It might seem like a tribute to the late designer Valentino, but it isn't. Firstly, because the trend predates his death, and secondly, because it's not exactly the same shade. What's expected to be all the rage in 2026 is the most basic red, the red of tomatoes. The truth is, it has always been a favorite and can be worn flawlessly as a main color rather than just an accent. Whether for bags or jewelry, shoes or jackets, it ensures you won't go unnoticed without being gaudy. We'll see how far it goes in December. For now, shows by Brandon Maxwell, Prada, Chanel, and Dior have embraced it. It's promising.

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