Catalonia has the best cuisine in the world, and now it's making an announcement to spread the word.

BarcelonaIn a Palau de la Música packed with chefs, producers, and officials, the Generalitat (Catalan government) presented this Monday the commercial that will spread the word around the world that Catalonia has the best cuisine in the world. The spot begins with producers singing the chorus of the song. Nyam, yam, bon appetit, and concludes with the chefs awarded by prestigious guides who stand together—dressed in their usual jackets—and toast with dishes from our recipe book. You can see Joan Roca, Jordi Cruz, Carme Ruscalleda, the Torres brothers, and also the three chefs from the Disfrutar restaurant: Oriol Castro, Mateu Casañas, and Eduard Xatruch.

During the event, in which the advertisement was shown for the first time, it was also made A very moving tribute to the restaurateur Paco Solé Parellada, who died "in the week of the solar solstice and the Dancing Egg," as chef Carme Ruscalleda recalled, referring to him as "a wise and good man" who gave her advice she will never forget. Present at the Palau de la Música was Solé Parellada's widow, Susanna Sánchez.

We make young chefs visible

Chef Ferran Adrià then commented that, in the twenty years that separate the cover that the newspaper dedicated to him New York Times From what Catalonia is experiencing today—which is a World Region of Gastronomy—what has happened is that "we have become empowered." For his part, chef Nandu Jubany opined that "now what we need is for Catalonia to believe," that it has good cuisine. And we have to believe it because, as Joan Roca asserted, "we have objective data, from international guides, which means we have a large number of restaurants awarded for their talent." However, for chef Joan Roca, there is another factor that determines the current times: "We have many young chefs who value the legacy of 700 years of Catalan culinary recipes, and they are raising the bar in an extraordinary way." For this reason, Joan Roca expressed his hope that "we hope that people will stop talking about the chefs who have taken to the stage at the Palau de la Música so that they can start talking about the young ones." He emphasized this phrase and linked it to a common opinion of the chef at El Celler de Can Roca, who demands that the new generations begin to be visible, because they are already cooking the future of Catalan cuisine.

Finally, chef Mateu Casañas of the Disfrutar restaurant stated that, during the year in which the English list The World's 50 Best Restaurants proclaimed them the best restaurant in the world, they have handled the rating with great responsibility. "We have a legacy and a legacy, but each generation adds value, and we grow with the young people who join us." In this regard, the chef Carles Gaig agreed, and also added that Catalonia should be grateful to signature cuisine., who echoed traditional cuisine, which is what he loves. "When we now see that young people are drawing on our traditional cuisine to innovate it, all we can do is thank them."

The event honored producers from across the country: fishermen, winegrowers, and rice farmers—all necessary and essential for Catalan cuisine to become a world leader. This is just as valuable as the often more widely publicized expression represented by the chefs. The country's identity is on the plate, but also on land and sea. It's in the porrón (porrón) and the transhumance, in the artisan fishermen and the young pastry chefs who go into debt to reopen a bakery. A final photo, with the 100 chefs on stage, brought the campaign to a close.