Tourist value

So far this year, Reus Airport has registered 12.4% more passengers than the same period last year, confirming the upward trend in tourism in our country. The arrival of more flights means more economic opportunities and greater visibility for the region, but it also accentuates the debate about what type of tourism we want to promote. The challenge, therefore, is to find the balance between quantity and quality, and to commit to a tourism model that values local heritage, culture, and identity.