ISE 2026 fosters technological creativity with Spark

Integrated Systems Events (ISE) is launching a new initiative this year: theSparkThe new ISE space will debut at the 2026 edition of the world's most influential audiovisual trade show, designed to connect creativity and technology within an immersive experience that aims to be a game-changer for the industry. From February 3rd to 6th, the Fira de Barcelona Gran Via venue will host this new platform, reinforcing Barcelona's role as the European capital of creative innovation. Spark was born in response to a shared need within the creative sectors: a meeting point where disciplines such as [missing information - likely "video" or "video"] converge. gaming, he broadcastDesign, live events, and digital media are all interconnected, transcending traditional industry boundaries. The initiative aims to create an ecosystem where technology is not just a tool, but a catalyst for new forms of storytelling, production, and audience engagement.

The project is supported by Samsung as the main sponsor, along with strategic technology partners such as Mo-Sys, 3Cat, Lab of Tomorrow, and LiveU, as well as partners such as CFLEX Event Solutions, Silver Music Entertainment, and LVP – Professional Video Game League (Mediapro Group). They will all shape a program of content and experiences designed to unite the global creative community and showcase the future of digital creativity in real time.

Immersive technology at the service of creators

Immersive installations and live experiences will showcase how technology is transforming storytelling. Samsung will unveil its IVC Series Virtual Production Indoor LED technology, a solution that takes virtual production to new levels in areas such as film, television, XR environments, and live events.

"When we learned about the Spark project, we wanted to be a part of it from the very beginning," explains Simon Jackson, Vice President of Samsung Europe. "We have been working on this for years." broadcastentertainment, live events and gamingdesigning screens adapted to each sector. Supporting Spark is betting on the future of creativity."

In this same setting, Mo-Sys will present MoStudio, a solution that transforms virtual production environments into hubs Complete creatives. Integrated with Samsung technology, this proposal eliminates technical barriers and puts the visual language of broadcast Within reach of businesses and creators, fully aligned with Spark's philosophy: powerful yet accessible technology geared towards expanding creativity.

Local talent with international reach

Local talent will also play a prominent role. 3Cat, Catalonia's public broadcasting corporation, will present an interactive experience based on the video game. ManaironsInspired by Catalan folklore, the project features a three-screen cube with gesture interaction, allowing visitors to explore a narrative universe that blends tradition and innovation. The project is co-produced with JanduSoft and Flop Work. partner This technological advancement reinforces 3Cat's position as a creative hub and producer of new digital formats.

Meanwhile, Lab of Tomorrow, Tomorrowland's innovation arm, will bring its latest innovations to Barcelona. Floating SkyAn installation that combines sound, image, lighting, and engineering to transform spaces into memorable experiences. Supported by several technology partners, the project exemplifies how cross-disciplinary collaboration is key to creating immersive, future-proof environments.

A top-tier content program

Spark will also feature a program of conferences and sessions with leading international voices. Víctor Martí, production director at Netflix; Alex Boateng, co-founder of 0207 Def Jam; and Jordan Schwarzenberger, CEO of Arcade, are among the confirmed speakers, including experts in virtual production, immersive storytelling, and media. IC-VFX specialist and co-founder of MARS Volume and Bild Studios, Rowan Pitts; Creative Director of Visual Noise Creative, Trevor Burk; Executive Producer of POSIBLE, Nick Troop; EMEA LiveU Engineering Sales Director, David Fowler; Chief Creative Officer of CoSTAR National Lab, Will Saunders; and Marc López, Director of Catalunya Media City, are among the other prominent speakers.

Once again, the Catalan Audiovisual Cluster will strengthen the event with the participation of its members, consolidating the presence of the Catalan audiovisual ecosystem at Spark. As its manager, Eduard Gil, points out, "the cluster unites entertainment and business models with communication, advertising, and events. Just like Spark!"

In the words of Mike Blackman, CEO of Integrated Systems Events, "Spark is the space where creativity and technology converge in real time" and "Barcelona offers the ideal context to inspire the next generation of creators."

With Spark, ISE 2026 not only expands its reach but also consolidates Barcelona as a hub international where creative innovation takes shape, connecting talent, technology and industry in a single experience.