A facelift for TV3 news. Or 3Cat. Or 3Cat Info. Because the renovations are accompanied by a somewhat disconcerting jumble of names. Toni Cruanyes, after an afternoon tour of The jungle and theIt's happening, finally inaugurated the long-awaited set with cutting-edge technology. The changes are much more significant behind closed doors than for what the viewer sees at home. The result substantially improves the previous format, which was in desperate need of modernization. There is a greater sense of spaciousness, vertical screens to provide a sense of dynamism, somewhat whimsical platforms, and a smooth white floor. The color scheme is reminiscent of that of the Collapse and the orange background transparencies are reminiscent of those of OvernightThe approach is by no means groundbreaking or pioneering, but rather follows the lead of the major European television networks. On Monday, they seemed to display a display of possibilities, but it remains to be seen whether they will be put to good use in practice. In the afternoon edition, a change in tone was also noticeable, with an effort to be more explanatory and with a more in-depth news report. This inertia returned to its usual form at midday. The presenters sport a more sober style, and the men have lost their ties in this quest to relax formality and naturalize the symbolic relationship with the viewer. The weather map has diluted the regions, homogenizing the territory and losing geographical references. However, the typography will have to be enlarged because it's barely legible. The white table of midday and More night It has the feel of a private clinic reception area. A partial cosmetic surgery, by the way, because In the mornings Ariadna Oltra's projects remain the same as before, beyond the graphics.
However, so far the news dynamics are practically the same as always. The technological and business hype is understandable, but from home it seems like it's not that big a deal. We hope they quickly show off everything they have to release so we can truly see, on a daily basis, the true scope of the changes. Especially because we've been bombarded by land, sea, and air for months with self-promotion. There has been an excessive creation of expectations. "This week they will allow us to talk about ourselves exceptionally," Xavi Coral told viewers on Monday. Exceptionally? Perhaps it was sarcasm, because the self-promotion operations of 3Cat and TV3 are becoming unbearable. When it's not about monthly leadership, it's about radio audiences; rather, it's the platform's data, or the season presentation, or the announcement of the signing ofinfluencer or the launch of a new brand, or new faces, or robotic camera technology, or set preparation, or how the digital app will work. This inbred obsession, self-narrative, is saturating us. Congratulations on the work done. But now, please, look ahead instead of navel-gazing.
