From the idea to the negotiation: undertaking better accompanied

Entrepreneurship is much more than having a good idea. It's about turning it into a real project. It's about taking risks, overcoming difficulties, and making decisions. It's about taking a step forward. And, above all, it's about knowing who to take it with.

That's why, this July 24th, ARA invites you to a conversation with the support of BBVA about the keys to transforming an idea into a viable company. Specialized support, innovation, and business knowledge will be the focus of a panel discussion moderated by journalist Laura López Sedano.

Arnau Fernández, co-founder of PongoTodo; Joan Carles Alba, Director of SMEs at BBVA Catalunya; and Muntsa Vilalta, General Director of FemCAT, will participate. From different perspectives, they will share what it takes to grow a project, what challenges to face, and what role support plays at each stage of the process.

Arnau Fernández, at the head of the design studio PongoTodo, will explain in person how an idea can end up becoming a business. Joan Carles Alba will provide BBVA's vision in supporting SMEs, and Muntsa Vilalta will give the perspective of FemCAT, the foundation that brings together entrepreneurs leading more than 500 companies representing nearly 10% of Catalonia's GDP.

Because entrepreneurship is not a path to be taken alone. And good ideas have a better chance of thriving when they have the right support.