In 2023, when Àngel Llàcer premiered The Producers, found himself embroiled in controversy due to his large-scale musicals being in Spanish, due to a question of audience attraction and financial profitability. The actor defended himself by recalling all the work and productions he had done in Catalan. His new show on TV3 may seem like a vindication of his Catalan identity directed at all those who dared to question his own. However, his previous formats on the network, such as The wolf and The Punctual, have always valued the country's culture and taken into account the public function of the medium. I am and I will be maintains this spirit. In this competition, one hundred participants compete to prove who is the most familiar with Catalonia, facing multiple challenges in which they must demonstrate their knowledge and skills in musical, culinary, geography, language, and strategy tests. I am and I will be It gives visibility to traditions that have so often been disregarded in the media, promotes cultural and historical knowledge, and adapts it naturally to entertainment.
The format is irregular. The preliminaries of some events go on too long, and the games that work best are those that allow the audience to participate from home.
The program takes place in Hostalric Castle, with views that showcase the splendor of the landscape. The location is intended to provide that extra dose of territorial patriotism. Sometimes, this works in favor of the narrative, and other times, given that the space is not optimal for a television program, it is somewhat claustrophobic and visually unappealing. Llàcer, with his epic declamation, introduces the contestants and announces the dynamics. He is accompanied by Júlia Bonjoch as co-presenter and Alba Segarra, providing cultural and historical context for each stage. The script is full of quotes from illustrious figures, idioms, and proverbs; The set visually incorporates the country's most iconic celebrities, the on-screen captions include the contestants' towns and regions, and even the team names use expressions and references from our country. I am and I will be It's an unashamedly Catalan show. In the second edition, Espartac Peran appeared from under the skirts of a giant, lifting high. Dictionary of the Catalan Language of the Institute of Catalan Studies to announce a language test. On the day of the premiere, the choral singing competition between The song of the flag and the Virolai It ended up making the presenter and a good part of the performers cry, moved by the spirituality of the moment at sunset, on top of the cliff. All the details underline elements of Catalan identity to such concentrated and superlative levels that not even a parody of the Poland would achieve that intoxicating redundancy.
