Seat triples its operating profit to €122 million

BarcelonaThe Catalan car manufacturer Seat is experiencing a sweet moment amidst a complicated period for its parent company, the German group Volkswagen, which is considering severe staff cuts. Between January and June, the Martorell-based company tripled its operating profit, reaching 122 million euros, as reported this Friday in a statement.

Specifically, Seat has earned 84 million more than in the same period as 2025, when profits were 38 million, an increase of 221%. The improvement has been driven by the strong performance of the Cupra brand and by the exemption from additional European Union tariffs for the Cupra Tavascan, which is manufactured in China. Seat recorded revenues of 7,700 million euros, 1.3% more than last year.

Volkswagen Group's profits fell 30.7% in the first half of the year, but remained clearly positive at 3.103 billion euros. The German company, which recently met its supervisory board to communicate a new restructuring plan, attributed this decline to a "complicated market environment".

Despite this, the group's revenues remained stable compared to the previous year: they only decreased by 0.2%, to a turnover of 158,192 million. By quarters, from April to June, the net profits of the German giant fell by 32.9%.

Cupra's impulse

Seat's good results have been driven by the strong trend of the Cupra brand. Specifically, Seat reports that the launch of the Cupra Raval in April doubled customer order forecasts and has become its most successful.

In fact, it has caused an 85% increase in orders for Cupra's 100% electric vehicles. Between January and June, Cupra has delivered 170,100 vehicles, its best semester to date, with a growth of 1.5% compared to the previous year, when 167,600 were delivered.

Currently, the Volkswagen group is in full negotiations to agree on a new restructuring plan. As the company reported a few weeks ago, the German company plans to reduce its model offering by up to 50% and its production by 25%.

However, the group's supervisory board has not yet agreed on how the impacts will be distributed among its plants. As the German media Manager Magazin reported, the plan involves cutting up to 100,000 jobs globally over the next five years.