Aitana and El Mago Pop buy the Aquitània Theatre
The theatre's programming will seek "new proposals, new audiences and new generations of creators"
BarcelonaThe singer Aitana and Antonio Díaz, El Mago Pop, have acquired the Aquitània Theatre in Barcelona, a 326-seat venue located at 33 Sarrià Avenue. According to a statement, the objective is to "generate new opportunities for professional creators in the sector, promote the production and exhibition of new shows, and contribute to the strengthening of Barcelona's cultural fabric." The programming will focus on "new proposals, new audiences, and new generations of creators."
El Mago Pop now owns Barcelona's Teatre Victòria, which bought in 2019 from Dagoll Dagom, El Tricicle and Anexa. Before a run on Broadway in 2023, he also bought a theater in Missouri, which for now has no programming. The last thing the magician announced is a stadium tour that will last several years, starting in Madrid in 2027 and ending at Camp Nou. Furthermore, it has recently confirmed its willingness to expand the portfolio of properties for performing artswith the Regina Theatre, which has lowered the blinds because the property is selling the entire building. Negotiations remain open. The Aquitània hall has had several lives. In 1945 it opened as Cine Infanta and later became Cine Aquitània. From 1991 to 2011 it was the headquarters of the Filmoteca de Catalunya, until it moved to the current building in Raval. The cinema was uninhabited for two years until in July 2013 it reopened as a theater with a microtheater offering managed by the Teatreneu company. Since then it has gone through various stages, especially with an offer of commercial theater, humor, and family entertainment. It closed for renovations and reopened in November 2017 with the historic theater producer Toni Coll, and later with Barc Produccions, managing the programming for the company Artisteando SL, which for a few months was evicted for non-payment. The current programming was only planned until July. From El Mago Pop's company they state that the reopening is not clear because it will be necessary to enter and do works. In any case, they will announce the programming later. Aitana has explained in a video that for a long time they had dreamed of having a shared project with Antonio Díaz and that their "commitment to culture and the future of the performing arts" will for now focus on this Aquitania, which will have "a new life". El Mago Pop points out that for the first time he will have a partner in a project and celebrates that she is the singer: "We believe in the transformative power of culture and it is a privilege to be able to invest in it precisely in our land –he affirms–. We hope to contribute our bit so that Barcelona continues to be an international benchmark for the performing arts and that more and more artists find a place here to develop their talent".