Living history of tiling

Barcelona“These are arrimaderos”, explain Montserrat Coral and Òscar Vidal, mother and son, third and fourth generation of Ceràmiques Coral. Arrimaderos, yes, ceramic compositions that reach up to half a wall and are very typical decorations of the modernist era. But what are they called in Catalan? 'Arrambadors' doesn't sound particularly good, it seems like a Hispanism, but yes, that's what they're called. At Ceràmiques Coral they have a few 'arrambadors' on display and they've done an awful lot of restoring them, replacing original pieces with very well-made modern replicas. They are also experts in hydraulic mosaic, that element so very identified with the floors of houses and apartments from the early twentieth century. They show me a couple of old tiles that are ready to be sent to the workshop: the client needs to reproduce one square meter of tiling, which is equivalent to about twenty-five tiles. One tile will be used to analyze the colors they need and the other will serve as a model for the composition and the border. A costly commission, not so common. The most common commission they receive is tiling floors or walls with modern tiles. Home renovations? Complete renovation for a new residence? Well, you will very likely need the services of a company like Coral.

Founded in 1890 on Aribau street by Josep Coral Guasch, an entrepreneur with a vision for the future who clearly saw that it was worth investing in construction and cement. They soon moved to Ronda de Sant Antoni and, in 1932, moved to their current location at Gran Via 549. From the outset, specialization went in the direction of ceramics. Both functional – floors and walls – and decorative – plates, pots, mosaics, panels – and advertising, those tile compositions for the mythical and today highly prized advertisements for Michelin, Anís del Mono, Cinzano, Pirelli... Josep Coral i Casant continued with the family business and Montserrat, his daughter, did the same from 1975. Today, her son Òscar commands the business, always faithful to something non-negotiable, the quality of the materials, an essential issue considering the competition – as in so many other commercial sectors – large stores like Leroy Merlin and Bauhaus, for example, which deal with many other things besides tiling.

Commissions from private individuals are, of course, the most common. Installations and renovations with the widest range of proposals they offer. They also focus heavily on replacing old pieces in emblematic buildings. For example, the hexagonal tiles on the roof of La Pedrera. Ceramic elements from Pau Casals' house in El Vendrell. And also in architectural gems as relevant as Cau Ferrat and Palau Maricel in Sitges. It's impressive to think about. But institutional commissions have not always been successful. Not going into detail, but sometimes, with the budget already submitted, the town council in question has opted for industrial production elements. Countless advertising and audiovisual productions have also relied on Coral's services. Examples? The REC saga, Zipi y Zape, Nit i dia, Estació d’enllaç and even a Hollywood blockbuster like Wall Street. Today, manual production is no longer worked with much. Costs are very high and not everyone can afford to opt for such an artisanal job with such added value. What dominates in ceramics is digital printing, capable of imitating ancient aesthetics with great accuracy and quality. "The market and consumption have changed a lot," emphasizes Òscar. Before, furniture was almost for life and appliances, if they broke, you had them repaired. "Today we go to Ikea every five years and if something breaks, it's cheaper to buy it new than to have it repaired".

Montserrat and Òscar let us take a walk around their warehouse. A tour of thousands of tiles, some relics, and a great deal of history. You'll surely remember a family home where, at the entrance or perhaps in the kitchen, there was a tile with a carafe of wine, a still life, or a common phrase from popular culture. It's very likely it came from Ceràmiques Coral.