This is Barça's new jersey: "Here's to the Champions League, bro!"

BarcelonaThe Barça football kit for the 2025-2026 season combines legacy and innovation. Tradition meets the future. The classic Barça stripes have been reimagined with new gradations that bring rhythm and energy, essential characteristics of Barça football. The result is a purple colorway that runs diagonally across the stripes, bringing dynamism and acceleration to the garment. A tribute to the Barça flags that fly through the streets of cities and stadiums on match days and that have become a local and global icon.

The shirt's collar reads "FC Barcelona," and on the back, just below the nape of the neck, two colorful details unite the Barça flag and the national team flag. The blue pants have a highlighted outline with horizontal lines on the edges and vertical lines on the legs. These garments—for men, women, and boys and girls—can be purchased starting July 2nd at the club's physical stores, as well as on the websites Fcbarcelona.com and Nike.com.

Although it won't be official until July 13th that Lamine Yamal will inherit Ansu Fati's number 10, dozens of Barcelona fans have already put their hands on the new shirt. This has been the star product during the first morning of sales at the usual points. Barça is rubbing its hands with the impact the young Mataró talent will have now that he will wear the number reserved for the best players. The offices are confident that sales will climb to heights only seen with Leo Messi.

A promotional video that will delight the culés

Coinciding with the presentation of the new kit, Barça activates We define tomorrow, a brand campaign that focuses on a natural, intimate, and emotionally relevant narrative. The action revolves around real conversations between first-team players, who reflect on the past, share concerns, and together project the club's future. "This one smells like the Champions League, bro," Pedri tells one of his teammates in the recording distributed by the club this Wednesday. Lamine Yamal, a prominent feature in the video, jokes about how old he'll be in five years and also recalls fond moments from last season, such as the 4-0 La Liga derby at the Bernabéu and the Super Cup victory in Saudi Arabia against Real Madrid (5-2).

At the brand level, this is an innovative proposal that introduces a new language to the Barça ecosystem. Filmed entirely on a mobile phone, the campaign seeks to capture the essence of the protagonists with an organic, unfiltered style aligned with the connection and consumption codes of younger audiences.

The 360° content combines emotion, proximity, and storytelling Strategic to strengthen the club's positioning as a global, contemporary brand with its own identity. Lamine Yamal, Pedri, Lewandowski, Aitana, Alexia, Salma, and many others participate in this collective conversation that highlights the unique nature of the teams and their ability to define tomorrow from the present.