"Shameless": that's the campaign that wants to prevent antisocial behavior on the streets of Barcelona
The City Council is launching a campaign to raise awareness among residents and tourists.
Barcelona"Shame on you. Respect the neighbors' peace and quiet."Shame on you. Don't pee in the streetWalking along Carrer del Comércio in Barcelona's El Born district, you can see two large banners with these messages. One is in Catalan for locals, the other in English for tourists. The objective, however, is the same: to discourage antisocial behavior in public spaces, as the city council explains in a statement. The municipal body believes that "Little Shame" is a campaign with a "forceful and educational" tone, which will seek to highlight everyday instances of antisocial behavior such as drinking in public and littering. The campaign includes seven 10-second spots and a wide range of formats in the street, print media, television, digital media, and social networks. The messages will also be visible in the metro, on street furniture, and in iconic locations such as the MACBA (Museum of Contemporary Art of Barcelona) and the Agbar Tower.
New ordinance
The campaign of Jaume Collboni's municipal government is linked to the recently approved modification of the coexistence ordinanceDuring the first week of implementation, the Urban Guard filed 982 complaints, of which 36 percent correspond to alcohol consumption in public, 20 percent to physiological needs, 31 percent to unauthorized street vending and 7 percent to visual degradation of the urban environment.