Who is Canyut? Álvaro Cervantes, Eric Garcia, Jessica Goicoechea and Jordi Roca unravel the mystery in Estrella Damm's summer ad

CadaquésIt is a spring Tuesday, we are on the beach of s’Arenella in Cadaqués, and the pastry chef Jordi Roca is sitting in a boat listening to what one of the most respected retired fishermen in the town, Dionís Baró, is telling him. He is wearing a red-striped t-shirt, blue shorts, and dark espadrilles. In his hand, he has a bottle of Estrella Damm, from which he sips while following the legend of Canyut, the man who one day fell into the sea, almost drowned, and suddenly found himself on the sand next to a girl who later taught him to swim.

Dionís speaks in a Cadaqués dialect, makes witty remarks, and has a calm way of speaking, the kind used when telling an important story. Suddenly everything stops. The recording team, from the Oriol Villar agency, directed by Nicolás Méndez, needs a break. Jordi gets up for a moment, stretches his legs; Dionís puts down the red brush with which he is painting a boat. Product stylist Pau Arregui approaches Jordi Roca and with a long wooden stick distributes the drops that slide down the Estrella Damm bottle. Everyone around me tells me that Pau's work is very important, because it also ensures that the label, red, has a clean, clear logo. Another person from the filming crew refills Jordi Roca's beer bottle. They tell me they refill it with non-alcoholic beer, because filming sessions tend to be long; they start now, they cut now, they resume now. “Imagine if the scene where you have to drink a sip of beer has to be repeated ten times, which is an exaggeration, but the fact is that in filming sessions it's always non-alcoholic,” the recording team tells me. From the Estrella Damm team, there is Jaume Alemany, who follows the filming attentively, as the driving force and head of the development of the Mediterràniament brand within Estrella Damm.

Beer drunk from a porró

The sun plays hide-and-seek, and filming resumes when the sun reappears. A member of the crew looks at the sky with a device that would look like a telescope to those of us who don't understand, but the fact is, when he uses it, he says exactly how many minutes are left until the light appears again. "In ten seconds we're back, we'll have sun again," he says. Spot on. They're back. The love story of Canyut, the man who learned to drink beer from a porró, who walked along all the coves the girl liked, is taking shape.

In the advert you will see the beaches of Cadaqués, its streets (actor Oriol Pla is in front of the shop El Colmado, on Dr. Callís street), s'Alguer de Palamós and the sheds of the port of Vilanova i la Geltrú, with their blue doors, inside which fishermen mend their fishing gear. In the background, the song Wouldn't it be nice, by the mythical American band The Beach Boys, and which became the emblem of the sixties. When the recording ends, Jordi Roca comments that he is excited to have participated in a scene from the advertisement. "It is one of the most watched and anticipated of the summer, they are always very good, and I had a good time talking with Dionís Baró, who is a very nice man," he says. This is the second time Jordi Roca has participated in an Estrella Damm advertisement. The first was in the middle of the pandemic, and the moment he spoke, at the end, was one of the most emotional: there was a moving silence and he appeared with his voice recovered.

In addition to his work in the dessert section of El Celler de Can Roca, at the Rocambolesc shop, and in the Casa Cacao workshop, Jordi has embarked on a new facet, that of a DJ. "It's a pastime, which serves to get me out of the rut, to change gears, and at the same time I think that pastry and music connect, because they are the playful part of life, what makes people happy," he says. While he spins records at parties when asked, he also hands out his desserts: "I have a cannon that shoots cotton candy, the fairground kind, and that people can grab on the fly to eat while they're dancing," he comments, adding that pastry and kitchen work are very demanding, many hours, "and that's why it's good to have fun." If it's dancing and eating dessert, ideal.The pastry chef Jordi Roca and the fisherman Dionís Baró are two of the participants in Estrella Damm's summer advertisement, but there are also a thousand and one well-known faces from our artistic imaginary. You will see Álvaro Cervantes, Laia Costa, Oriol Pla, Santi Balmes, Jessica Goicoechea, Lily Rowland, Iria del Río, Rels B, Mireia Oriol, Àngela Mármol, Marc Cucurella, Paula Malia, Eric Garcia, Clàudia Pina, Mushka, Greta and Nil Ojeda. In other words, figures from gastronomy, music, cinema, sport and content creation who "embody the values that have inspired the brand over 150 years: culture, creativity, talent and gastronomy", states the Estrella Damm brewery.