The power of data: What can you study to better interpret it?
Although it's been talked about in the business world and universities for years, there's still a high demand for big data professionals. We've rounded up some of the programs offered in this field in Catalonia.
"Looking for a professional expert in data analysis, mining and management, algorithms, artificial intelligence, and software development." This phrase pretty much sums up the advertisements that companies seeking professionals in big data They consistently post on job portals. It's a common subject to appear in the rankings of the most in-demand and highest-paid jobs in the world, in the field of information and communications technologies. "There are statistics that tell us that the position of technology expert in data management is not only one of the five most difficult positions to fill today, but will continue to be so in the future," Joan Navarro Martín, academic director of the Master's Degree in Big Data at La Salle-URL, told ARA.
Although the concept of big data Although it has been around for decades, it wasn't until the mid-2010s that Catalonia began to experience a real training boom. Universities detected a growing demand from companies and began to create or adapt specific programs to train professionals in data analysis, management, and exploitation. Since then, the academic offering has continued to flourish. "Catalonia has a very attractive training offering," says Navarro. And he emphasizes one point: even today, the demand for specialized professionals exceeds the available supply.
A powerful training offer
In Catalonia, the academic offer in big data has experienced significant growth in recent years. Currently, there are several undergraduate, master's, and postgraduate programs focused on this discipline. For example, degrees such as Applied Data Science at the UOC or Data Engineering at the UAB, and master's degrees such as the one from La Salle-URL, the Master in Big Data & Data Science from the UB-IL3, the Master in Data Analytics for Business from UPF-BSM, and the Master in Business Intelligence and Big Data.
One of the most established and long-standing offerings is precisely this last one, the UOC's master's degree, with over twenty years of experience. Its flexible structure allows it to be taken in various formats—two years, one year, or even in the form of microcredentials.– and is open to both STEM profiles and students from the social sciences or business fields. "Since the program's creation, demand has continued to grow," says Josep Curto Díaz, director of the master's degree. The approach emphasizes data analysis applied to decision-making and strategic aspects such as data culture, governance, and team leadership.
A person working in front of a computer, in a stock imageGETTY IMAGES
With more than two decades of experience, the UOC's master's degree has evolved in step with market needs. "When we started in 2001, we talked about business intelligence as an unifying concept that included everything we know today as data science, artificial intelligence and big data", explains Josep Curto Díaz. That initial context – marked by the incipient digitalization of companies– has given way to a much more mature and specialized scenario, which requires specific profiles such as data analysts, data architects, or those responsible for analytical strategy in organizations.
"We continue to be committed to professional training," says Curto, who highlights the program's modularity and flexibility as an added value: it allows for different formats depending on the student's objectives and availability. This makes it suitable for both students looking to make a career change and active professionals looking to strengthen specific skills. "By providing different options for acquiring skills," he adds. –two years, one year, or six months– We align ourselves with lifelong continuous learning."
Also noteworthy is the La Salle-URL Master's Degree in Big Data, launched in 2015, which primarily attracts students from computer science, telecommunications, and electronics engineering programs. The technically and applied-oriented curriculum trains students to solve real-world problems through the use of advanced tools and methodologies. "Companies can't wait for students to complete the master's degree: they want to get to know them, collaborate with them, and attract them," explains Joan Navarro Martín, the program's academic director. The master's degree has forged alliances with more than 50 companies in sectors as diverse as transportation, fashion, banking, and sports.
Are big data experts still in demand? Yes, but not as many as before.
From cybersecurity to artificial intelligence, data analysis, software development, cloud computing, and robotics, the Catalan technology sector is advancing as one of the most solid drivers of the knowledge economy. To understand how it's evolving and what professional profiles it demands, the 2025 Technology Sector Barometer from the Technological Circle of Catalonia has established itself as a benchmark tool. The latest edition, presented a couple of months ago at CosmoCaixa, confirms two major trends: sustained growth and a persistent talent shortage.
"The technology sector has doubled its added value, reaching almost €10 billion; thus consolidating its position as an economic engine for Catalonia," emphasized Jordi Meya, head of talent and knowledge at Círculo, during the presentation of the results. Between 2008 and 2024, the sector grew at an average annual rate of 4.6%, well above the Catalan economy as a whole (1%). However, in 2024, it closed with 1,811 unfilled vacancies, a figure that highlights one of the main structural challenges: the lack of trained professionals.
Regarding the most sought-after profiles, the barometer detects a clear shift in trend. While just three years ago, 24.5% of companies consideredbig dataa priority, this year this percentage has fallen to 13.8%. At the same time, artificial intelligence (22.2%) and cybersecurity (17.1%) are gaining prominence, two growing fields.
However, data mastery remains a key skill. Eighty percent of companies value their employees' knowledge of data analysis beyond their technical specialty, and 73% rely on ongoing training as an essential tool to ensure team adaptability. "Despite the positive overall figures, a decisive commitment to digital talent is necessary if we want to maintain this pace," asserted Joan Ramon Barrera, president of the Technological Circle, at the closing ceremony.