Industry, territory and people: the formula for impact and transformation that defines Àuria

Àuria Grup is today a leading strategic player in the Catalan industrial cooperative ecosystem. With over five decades of history—born and rooted in Anoia—the organization has consolidated a model that combines high value-added economic activity with an unwavering social commitment. From its inception, Àuria has operated on one essential principle: everyone deserves the opportunity to do extraordinary things. This conviction has guided its evolution, demonstrating that generating real opportunities and business competitiveness can go hand in hand when there is a clear vision, responsible governance, and a shared purpose: to guarantee the labor and life inclusion of people in vulnerable situations.

In its industrial aspect, Àuria has positioned itself as a reliable partner for leading companies, especially in the cosmetics sector. Its perfume and fragrance manufacturing unit is a benchmark for its rigor, traceability, and adaptation to market demands. This specialization is complemented by solid experience in the industrial handling of components, an area that requires foresight, control, and continuous specialization. These business lines, managed with a focus on quality and innovation, have contributed to strengthening the productive fabric of Anoia and consolidating long-term jobs for many people who often had not found opportunities elsewhere.

Sense of community contribution

However, Auria's value transcends the industrial dimension. The organization provides high-impact services to public administrations, businesses, and citizens, such as road maintenance, forestry work, the care of natural spaces, and the cleaning of riverbeds. These tasks, beyond their operational function, generate real employment and provide a sense of community contribution for people with disabilities who find in these projects a space to demonstrate their abilities. When offered adequate support and real opportunities, people can excel far beyond the limits that society still tends to impose. This model has recently been recognized by Social Economy Europe, which highlighted Auria for its capacity to innovate in labor inclusion. This recognition internationally validates what the region has known for over fifty years: the organization generates decent and meaningful employment, places people at the center, and demonstrates that competitiveness and inclusion are not only compatible but mutually reinforcing. The transformative power of opportunities

Behind every service line are stories that demonstrate the transformative power of opportunity. One of the most inspiring is that of Francisca Guerrero Torralbo, an emblematic figure in Auria and the first woman with an intellectual disability to receive the President Macià Medal for Labor in 2024. Her journey is an exercise in constant self-improvement: years of effort, perseverance, and cooperative commitment that have shown that when a person is given extraordinary opportunities, they can achieve extraordinary goals. Francisca Guerrero has challenged stereotypes and paved the way for many others, making it clear that true inclusion is not just about providing jobs, but about offering real opportunities for growth, recognition, and contribution.

Àuria's legacy is also built on the people who have left a profound mark, such as Òscar Miró, the organization's first manager and a pioneer in the fight for and recognition of the rights of people with disabilities. And more recent figures, like Enric Morist, a member of the Àuria Fundació board of trustees, who passed away a year ago. The leadership of these individuals and their humanistic and demanding perspective continue to be a benchmark for the entire organization and its members, reminding us that it is not only what we do that matters, but how we do it and for whom. This commitment drives Àuria to continue moving forward with determination, consolidating a model that generates territorial cohesion, economic value, and opportunities that transform lives.

Àuria is, ultimately, a key element in understanding how industry, cooperativism, and social responsibility can shape a sustainable and inclusive future. An organization that works with vision, collective ambition, and the conviction that every person, regardless of their circumstances, deserves the opportunity to do extraordinary things. This is, and will continue to be, its way of transforming the territory and society.