After the grotesque parade on Monday, the grotesque of The TV family continued on Tuesday with the regular broadcast of the set. A show in which, given the mediocre audiences of the premiere, they had to resort to the miseries of the Save me: from exploiting the gossip of Pantoja's daughter to a tear-jerking melodrama starring Lídia Lozano.
The vulgar and decadent drift of the network's entertainment, however, has had more serious implications for public television. Newscasts bother those in charge of the channel. This is easy to verify by seeing that, as of this Monday, the midday edition –the Newscast 1– it’s been shortened by twenty-five minutes. Until now it lasted an hour. Now it’s only thirty-five minutes. The change has been implemented, what a coincidence, coinciding with the arrival, to the sound of bagpipes and cymbals, of The TV family. One might think that this cut (which is by no means anecdotal) is due to a change in reporting approaches, or a new direction in the focus of the news, or an adaptation that gives space to digital formats or the 24-hour channel. But there is a clear precedent that is suspicious.
When The revolt premiered on La 1, the afternoon edition of Newscast It was also shortened by twenty minutes. From the original sixty minutes, it went to forty minutes. The change coincided with the start of Broncano's broadcasts. In this case, it is easy to see that the decision was not due to a news rethinking. And on Fridays in the first months, when it was not broadcast The revolt, he Newscast continued for sixty minutes.
The clipping of the Newscasts, therefore, has an objective directly linked to audiences and the fight for ratings to make new entertainment formats compete with those of rival networks.
It is not surprising to conclude that the news annoys those in charge of the network. This vulgar drift in entertainment has been palpable for years. That if Benidorm Fest, that if the degeneration of the contents of Master Chef, that if Broncano's drum... With the prioritization of The TV family and spending half a million euros on the parade, the management has been crowned. This is no coincidence. The new director of content at RTVE, Sergio Calderón, is a former Mediaset executive, trained in marketing and commercial management and specialized in audience research. At Mediaset, he was responsible for channels such as Divinity, Energy, and BeMad, thematic DTT channels with a programming and content structure that bears no resemblance to the needs and standards of public television.
La 1's choice of vulgar, value-poor entertainment that prioritizes audience figures is not innocuous. Cutting the Newscasts Nor. These are the beginnings of the medium's decline, because news programs are the great bastion of public television and what justifies its function.
