Trump's new occurrence to save his network

Donald Trump arriving at Trump Tower in Manhattan yesterday.
18/07/2026
2 min

Truth Social, the network driven by Donald Trump, aims to end its enormous losses by creating a kind of premium service that would allow preferential access to the most prominent messages published on it. It's not hard to deduce that no one with two brains – no matter how deep their MAGA cap is on their head – would pay to read the usual bile that's peddled there, if it weren't for the fact that its most followed member is none other than the magnificent Donald Trump. And the second and third are his sons, Don and Eric; it all stays in the family. For now, they haven't given more details, but it's unsettling to think that perhaps the brass emperor intends to monetize preferential access to his policies, since some of the measures that have conditioned the political and social life of the United States, that is, of the world, have been explained in the first instance with a message from him on Truth. Like tariffs. Having these indications with a small margin of time opens the door to generating immediate profits through the exploitation of insider information and is a modern form of corruption, whether to benefit old friends or, above all, one's own pocket.

When social networks emerged, some naive people saw it as a democratizing factor that politicians could address the public without media intermediation. As the years go by, it is confirmed that on paper it might have seemed like a good idea, but it has devolved into a cacophonous swamp of tension: when there are no filters, whoever shouts the loudest prevails. And whoever shouts the loudest, I'm sorry for internet idealists, is whoever has the most money. Now Trump, who is a communication whiz – and I write that without irony – points to the next step: trading public policies by degrading the system to advance his autocratic agenda. Prostituting public communication to make the private cash register ring.

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