Faced with the decline in the use of Catalan among young people, there are three possible pitfalls: dismissing it as a passing fad, blaming this group, or encouraging Catalan speakers to retreat into homogeneous environments — which prevents the language from spreading beyond the initial group of speakers . We have asked several experts for suggestions on how to expand the language among young people, from early socialization through adolescence, and especially outside the educational sphere: in sports, leisure activities, audiovisual media, and video games.
1. Strengthen immersion in education
Even the Catalan Ministry of Language Policy affirms the need to promote "the third renewal of immersion education." The use of Catalan as the language of instruction and the monitoring of its implementation, improving linguistic support for newcomers, and training teachers in immersion techniques are key challenges in education. The goal is for young people to achieve the same level of proficiency in Catalan as in Spanish and to be able to speak it naturally in everyday life. Basic skills assessments show that one in three students has a low level of Catalan , and this gap in knowledge hinders linguistic convergence with Spanish.
2. Link to Catalan identity
"The education system must focus on the strength of Catalan culture and the traditions of the place where we live so that, consequently, people can come to love it. If you don't know the country, it's impossible to be interested in it. We must emphasize positive representations of the language and an emotional connection to it," says Esteve Valls, professor of sociolinguistics at the University of Barcelona. Teachers must be able to convey what it means to be Catalan and what our language provides.
3. Linguistic revitalization of educational and sports spaces
To make Catalan more common in everyday conversation, it's necessary to encourage intragroup interactions in Catalan, both inside and outside the classroom —in the playground, the cafeteria, and during leisure activities —by actively promoting Catalan in these spaces . Currently, only one in four sixth-grade students says they always do their work in Catalan. And how many play games in Catalan? Encouraging them to interact in Catalan in leisure and sports settings will help make Catalan a non-marked language.
4. Training of leisure monitors, coaches and referees
Monitors are linguistic role models and the stewards of the language used in group interactions within spaces of cohesion, equality, and social prestige. However, many lack proficiency in managing multilingualism. Job insecurity and the flexible nature of monitoring can be obstacles. The same applies to nursery school monitors, who are key to early Catalan language learning. The Catalan Institute for Culture (IEC) and the Barcelona City Council have launched a pilot program to promote the use of Catalan in leisure-time education, currently in the Sants-Montjuïc district. This pilot program is intended to be scaled up across Catalonia and is developing various measures, such as making "language part of companies' corporate social responsibility," says Vicent Climent-Ferrando, a language expert and project manager at the IEC.
5. Linguistic clauses
If Catalan is to be the language of instruction in community centers, libraries, play centers, and gyms, because these are fundamental spaces for peer socialization, then companies offering leisure activities, especially those operating at the municipal level, should comply with language clauses, and their implementation should be monitored. Pep Montes, from the Catalan Association of Leisure, Education, and Culture Companies (ACELLEC), points out that the administration should include specific language measures in the tender specifications required of companies, provide them with the tools and resources to implement them, and subsidize the additional hours of staff training.
6. Develop a digital 'star system'
In addition to revitalizing and expanding 3Cat's children's and youth channels, the digital media landscape needs creators who strengthen Catalan culture and language from the perspective of young people's interests. The House of Digital Creation in Catalan aims to encourage the expansion of this environment to counteract "the cultural leveling and homogenization brought about by globalization" and the fact that "Catalan no longer enjoys the social prestige it held for young people in the 1970s, as a language of protest," says the Commissioner for the Social Use of Catalan in Barcelona. The Propulsion grants for influencers are also initiatives from the Catalan government aimed at this goal.
7. Culture and references in Catalan
The language must gain a central place in Catalan culture. It's necessary to "make existing role models visible and position them so that the language has a powerful appeal" and fosters identification, says Salicrú, who adds that they are working on a communication campaign to reinforce both digital and real-world role models, such as instructors, coaches, successful players, musicians, influencers, and so on. "We must appeal to emotions within the leisure sector through the figure of the influencer," says Climent-Ferrando.
8. 'League of Legends' in Catalan
The official broadcasts of the Domino's Super League of League of Legends can now be followed entirely in Catalan through the Twitch channel Gamesports Electrónicos (GSE), in an initiative with Òmnium Cultural. Catalonia is home to 18.5% of the game's users, 203,500 people, mostly young adults between 18 and 30 years old. The SAGA convention has been the first step in creating a Catalan-speaking gaming community .
9. Sister language pair
A youth group is promoting a sporting and cultural initiative that retains the historical name of Correllengua and will travel through 500 towns and cities across the Catalan Countries from April 19th to May 5th, in the style of the Basque Korrika. They want to break down "two stigmas surrounding the Catalan language": "To refute the notion that Catalan is a boring language for old people" —which is why they will hold more than a hundred concerts, meetings, workshops, and activities along the way — and "to promote the unity of the language through community organizing," explains Anna Rosselló.
10. Digital Floral Games
Among the 68 measures drawn up by a group of experts commissioned by the Barcelona City Council during the previous legislative term was the creation of a literary competition focused on new digital narratives (memes, videos, Twitch, Instagram, and emerging media). Among other specific initiatives, such as the Optimot meme competition, the Crit Awards, focused on content creation and funded with public money, have emerged in the media landscape.