Brand

The Supreme Court rules that 'Donut' is a registered trademark and not a generic name.

Economy | 18/11/2025

Ester Aragonès

Anyone can sell; few know how to create a brand.

Tarragona | 17/09/2025

Ester Aragonès

We are unique like the Amazon: a unique brand, a living business

Tarragona | 16/07/2025

"Cuina Catalana," the privately owned brand that the Generalitat will now be able to manage.

Food | 17/06/2025

Ester Aragonès

The Dr. Jekyll and Mr. Hyde effect on brand communication

Tarragona | 21/05/2025

Ester Aragonès

You want to be different, but you're terrified of being singled out.

Tarragona | 19/03/2025