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Ester Aragonès

Ester Aragonès

Latest publications

And if the key were not to lower prices?

Ester Aragonès

17-06-2026

Two territories without bridge

Ester Aragonès

15-04-2026

Sometimes two territories are totally disconnected. And between the two there is only water.

The problem isn't AI, it's not knowing who you are without it.

Ester Aragonès

18-02-2026

AI is entering the world of businesses and personal brands.

Consistency is the mother of essence

Ester Aragonès

22-12-2025

Regaining coherence is not about doing more, but about looking inward.

Anyone can sell; few know how to create a brand.

Ester Aragonès

17-09-2025

Seeking short-term benefits is settling for a momentary flower and forsaking abundant fruits.

We are unique like the Amazon: a unique brand, a living business

Ester Aragonès

16-07-2025

Aerial view of the Negro River.

The Dr. Jekyll and Mr. Hyde effect on brand communication

Ester Aragonès

21-05-2025

The version adapted to film by Rouben Mamoulian in 1931 with Frederic March as the protagonist

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