Imported consumerism

The chestnut festival is one of the local traditions most threatened by the invasion of imported marketing, based on pure consumerism. Roasted chestnuts, artisan panellets, and sweet wine face off against empty pumpkins lit by candles and those who walk around dressed as zombies. A complex mix that inspires commercial ideas of dubious solvency, a kind of cultural Frankenstein where the chestnut seller wears a witch's hat and children ask for "trick or treatwith a sweet potato in hand.