Mobility and sustainability make a good team

Daniel Serra: "Many measures still need to be taken to make cities more livable."

Director of Investments and Venture Capital at the European Institute of Innovation and Technology (EIT Urban Mobility)

Carlota Muntada

Barcelona will host the fifth edition of the Tomorrow Mobility congress next week, bringing together companies, government agencies, and experts from around the world to discuss the future of urban transport and promote more sustainable solutions. The event is co-organized by EIT Urban Mobility, a European Union agency based in Barcelona that promotes innovation and entrepreneurship to advance towards greener mobility. We spoke with Daniel Serra, director of investments and venture capital at EIT Urban Mobility and an expert in the field, about the evolution of sustainable mobility and the direction of the cities of the future.

The Tomorrow Mobility congress is holding another edition. What innovation is being presented that has the potential to transform mobility?

I would say it's autonomous driving. Today it's not a technological problem: we already have it. Tomorrow, if we wanted, we could have a hundred autonomous cars driving around Barcelona. In other words, that change will come at some point. What remains to be seen is how we prepare for it and what influence it will have on mobility. But that it will have a very large impact, that's a fact.

What are the main obstacles hindering the transition to greener mobility?

I believe the geopolitical and social situation is hindering the progress we're making. We've made significant strides in the EU to drive the transition, but many of the changes being implemented are met with criticism. From a European perspective, the geopolitical issue is important, but from a city perspective, we still have a long way to go to make cities more livable. The path forward is clear, but not all cities perceive a positive impact when measures to achieve greener mobility are implemented. Urban changes are visible, but their real effect is often not apparent, which generates criticism. When political problems also arise, we don't move forward. [...] We need more systemic and radical changes. Given the challenges we face, we need courage.

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In what sense can we say that we are on the right track?

Confidence in public transport in Barcelona stands at 82%. The European average is 75%. We can say that we have a good public transport system in the Catalan capital.

What real role can electric vehicles play in reducing emissions, and what limitations do they have?

Electric vehicles have the advantage of generating zero emissions wherever they are used, which is especially important in urban areas. Therefore, electrifying the fleet makes perfect sense. There's no doubt about that. The problem is that to electrify the fleet, we need infrastructure. And without that infrastructure, we'll never have enough demand for electric vehicles.

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How do you assess the potential of micromobility (bicycles, scooters, electric motorcycles)?

Looking back over the last few years, we've seen a remarkable increase in the use of micromobility. It's here to stay, and it's crucial to encourage it. It's a highly sustainable form of transportation that helps cover many of the journeys a city requires.

The ban on electric scooters on public transport has sparked debate. Do you think this measure is reasonable?

The images we saw in Madrid are frightening. If you buy an electric vehicle, the risk you run on the first day is relatively low; but if it's misused, the risk increases. Seeing what happened, I completely understand the decision to ban it. Misuse carries a very high risk.

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Is the problem a lack of infrastructure or a lack of a culture of use?

Both things are fundamental. First, infrastructure. We can't expect people to use commuter rail, for example, if it's not ready. On the other hand, the public administration invests, but we also need to change habits, and this is complicated. This is where regulation can be very helpful. The low-emission zone, for example, has led many people to consider switching to public transport or to an electric vehicle.

We can promote many measures from a political and regulatory point of view that help in this regard, but it's true that today the lack of infrastructure is a key issue.

And we must also bear in mind that new infrastructure is very costly for the administration, and perhaps that's why we should look for public-private partnership models. An example is the Barcelona tram.

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Are there enough tax incentives or subsidies to make the change realistic?

I would probably say no, but considering everything that's been done, I'm convinced it has very positive long-term effects. However, deciding on aid is very difficult, and maintaining it over time is even more so, because it represents a cost to the public administration. I believe that, looking to the future, subsidies aren't the best option. Germany is a good example because by changing its purchasing model—without subsidies but offering tax incentives—it achieves very positive results. I think subsidies can be useful and helpful, but they can't be sustained in the long run, and it's necessary to find other ways to provide this type of assistance.

Which city should we emulate?

What they've done in Paris with the implementation of cycling is impressive. They've shown political courage, and it's worked out very well for them. In cities like Copenhagen, the integration of cycling is also spectacular. There are areas where you practically only see bicycles. I think this is mainly due to the city's urban design. However, if we look at Barcelona, ​​I still think we're a benchmark.