1, 2, 3 €: the easiest formula for saving every day

Caprabo presents a new savings campaign with a clear and direct approach that simplifies everyday shopping: a selection of essential, quality products with fixed prices of €1, €2, and €3. No complicated calculations, no conditional promotions, and no surprises at the checkout—the campaign prioritizes straightforward savings.

Both in-store and online, Caprabo selects the best discounts, clearly visible with prominent "€1, €2, €3" signs in supermarkets and on Capraboacasa, its digital service.

The offers apply from the first item and don't require multiple purchases to benefit from the discount. The receipt is clear, with no complex operations or fine print, and the savings go directly to the consumer.

In a context marked by the need to control household spending, the campaign's absolute simplicity allows for quick, easy, and direct access to discounts.

Unlike "3 for 2" or "second item 70% off" promotions, here the consumer can control their total purchase as they fill their basket. This fixed-price model allows for smart shopping, spending less, and always knowing exactly how much they're paying, preventing them from making the wrong choices. It's impossible to make a mistake.

Fixed prices and no surprises

This is a quick and easy offer that avoids unnecessary expenses and saves time. Being able to choose instantly undoubtedly speeds up the shopping experience and adapts to the real pace of consumers' daily lives. With this initiative, Caprabo simplifies the shopping experience and reinforces its position as a leader in savings in all aspects.

The selection of products at 1, 2, and 3 euros includes essential, quality items for any household: from dairy products and canned goods to snacks, drinks, and products for preparing quick meals. A wide range of low-priced items allows for multiple combinations tailored to tight budgets, helping families, young people, and digital consumers who are looking for quick and easy savings and, importantly, clear price information for the different options offered in supermarkets.

With unique prices like these, it's possible to prepare a complete breakfast for less than 3 euros or a quick dinner by combining products priced at 1 and 2 euros. The options multiply with the list of available products, making it possible to create menus tailored to every budget.

Meal planning becomes a simple and economical practice, both for everyday meals and for organizing the entire week, and is designed for families, young people, and digital consumers looking for clear savings.

In physical stores and at Capraboacasa

The initiative is active in more than 300 Caprabo stores and also in CapraboacasaIn physical stores, products are easily identified by the €1, €2, and €3 labels, while in the digital channel, users can access one landing This exclusive feature allows you to filter products by price, making it even easier to plan your daily, weekly, or monthly budget, according to your needs.

The campaign is fully compatible with Club Caprabo and reinforces the company's role as a leader in smart, local savings. Saving is now as easy as realizing that sometimes a day's worth of groceries can cost less than €10—less than a meal. And all with the quality and reliability of Caprabo products.

With €1, €2, and €3 discounts, the company is easing everyday shopping and making saving a simple and accessible experience. From the moment you take a product off the shelf to the very first click.