Help those who help

Utopias become possible

The "la Caixa" Foundation's corporate campaign 'Utopias' pays tribute to those who work day after day alongside the people who need it most through the Foundation's social initiatives.

Commercial
Redacció
07/01/2026
3 min

Utopias This is the corporate campaign with which the "la Caixa" Foundation pays tribute to all social organizations, technicians, volunteers, doctors, psychologists, social workers, teachers, and researchers—and all those whose commitment helps the most vulnerable in their daily lives. Founded by Francesc Moragas 120 years ago, the "la Caixa" Foundation has since supported those who continue to make utopias possible through actions and programs against poverty and social exclusion, promoting health, and fostering culture. The campaign is based on and inspired by real-life situations and has involved the participation of various organizations and institutions. Its emotional and human message is that conveyed by its founder in a phrase that remains fully relevant and that highlights a way of working since its inception: "The impossible is just more difficult than difficult things."

Help those who help

This idea, which continues to drive the daily work of thousands of people, remains the driving force behind the Foundation and those who make it possible through their effort and perseverance. Therefore, the campaign reminds us that, although it may seem utopian, it is possible to build a better and fairer world for everyone with the dedication of those who make it happen. Because without everyone's effort, nothing would have meaning—the same meaning that the "la Caixa" Foundation has given to its existence since its inception.

The purpose is none other than to continue raising social awareness, involving citizens, and highlighting the work of those who work day after day alongside those who need it most, and to remember that, as a society, we are all key players in transforming these realities.

Utopias It reflects the diversity of all the actors who make the Foundation's social work possible. And, of course, it also emphasizes the true protagonists: the people who benefit from the programs it promotes. Their actions exemplify the mission that the "la Caixa" Foundation carries out through the programs it implements worldwide, addressing both present and future challenges.

Counting on those who make it possible

The campaign has benefited from the collaboration of entities and institutions involved in CaixaProinfancia's programs: Incorpora, Care for People with Advanced Illnesses, Social Project Calls, Senior Citizens, Research, and Scholarships. Participants included Casal dels Infants, which works for the employment integration of young people at risk of exclusion through hospitality training; the Santa Ana Parish in Barcelona, ​​with calls for proposals from social organizations that support the soup kitchen for people in extreme poverty through volunteer participation; the Aspace Catalunya Foundation, also with calls for proposals from social organizations for the project supporting people with disabilities; the Espacio Fundación "la Caixa" Congreso, with its Senior Citizens Program and its workshop spaces for senior citizen volunteers and young people at risk of exclusion; the Hospital del Mar and the Care for People with Advanced Illnesses Program; and the María Raventós Foundation and CaixaProinfancia's 0-3 Program. The Francisco de Asís Space in Manresa, with its Educational and Leisure Support Program for children and families in vulnerable situations (CaixaProinfancia); IBEC, the Institute for Bioengineering of Catalonia, which, under the leadership of Zaida Álvarez, is developing a new platform for testing treatments for spinal cord injuries and is launching a call for health research proposals; and Able Human Motion and the CaixaImpulse call for medical innovation.

Believe to transform

Because there are people who get up every day to turn a utopia into reality, people who accompany, listen, embrace, and build opportunities where there were none before, who make the impossible just a little more difficult than difficult things. Utopia is shared, it begins, and it becomes possible.

Believe to transform. This is how the impossible is just a little more difficult than difficult things. It may seem like a play on words, but it's actually the daily life of many people. Those who accompany those who no longer have the strength, help a child believe in themselves again, or open doors for people who thought they had already knocked on every door.

The impossible advances little by little. It's like getting up early when no one else sees your work. Like listening without rushing, like holding on without asking questions. Like coming back again and again, even when the weather isn't cooperating. Perhaps the impossible only needs that: people who believe in possible utopias. Like those ofUtopias from the "la Caixa" Foundation. Discover the entire campaign here.

The Foundation's programs

CaixaProinfancia supports more than 65,000 vulnerable children and adolescents, as well as their families, each year through socio-educational support. This year, the Incorpora program has facilitated the employment of 42,000 people at risk of social exclusion. The Personas Mayores (Older Adults) program, which promotes healthy and purposeful aging, has served more than 540,000 older adults in the last year. Comprehensive care for people with advanced illnesses supports more than 36,000 people at the end of life and more than 41,000 family members each year. The Social Projects Call for Proposals has supported more than 23,500 social initiatives from third-sector organizations throughout the country over the past 25 years. Since 2015, the Investigación y Salud (Research and Health) program has supported more than 800 biomedical research and innovation projects and over 1,800 researchers. The IBEC project seeks to create a new way to study spinal cord injuries by fabricating "3D-printed human mini-spinal cords," with the aim of analyzing these injuries in depth, understanding their processes, and accelerating the development of more effective therapies. The ABLE (Robotic-SNS) project aims to transform rehabilitation within the National Health System (NHS) with the ABLE exoskeleton: a lightweight, accessible, and easily adjustable robotic exoskeleton. Through artificial intelligence and a multicenter clinical trial, it seeks to improve the independence of people with spinal cord injuries by demonstrating both its effectiveness and cost-effectiveness. A pioneering initiative towards more inclusive and technologically advanced healthcare.

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