Telecinco continues its search for audiences and reformulates its afternoon schedule

BarcelonaSince his arrival as director of Mediaset in January, Alberto Carullo has made significant changes at Telecinco. One of the most notable has been Ana Rosa Quintana's return in the mornings and, consequently, the restructuring of the afternoon programming. Starting next Monday, the schedule will be mixed up: the programs do not change – they continue Afternoon, Jorge's diary and Chain reaction– but the time slots in which they will be broadcast are changed in order to increase the audience.

Starting next week, Jorge's diary and To have an evening, now without the capital AR of Ana Rosa, the schedules are exchanged. The magazine now presented by Frank Blanco and Verónica Dulanto will start at 3:45 p.m. and end at 6:30 p.m. (until now the program actually started at 5:30 p.m.). Thus, To have an evening becomes the mainstay of Telecinco's afternoons and will compete with the afternoon fictions of La 1 –Tea Room, La Moderna and The promise– and Antena 3 –Dreams of freedom–, Zapping from La Sexta and Everything is a lie, on Cuatro.

Starting at 18.30 hours it will be the turn ofJorge's diary.The talk show of Jorge Javier Vázquez will continue to receive anonymous guests who explain anecdotes to the audience, but now he will compete with And now Sonsoles, Sonsoles Ónega's programme on Antena 3 that usually leads the afternoons. During the half hour in which the programmes coincided until now, Jorge's diary has managed to beat Ònega on several occasions, but starting next week the programs will compete for an hour and a half.

Chain reaction, the contest presented by Ion Aramendi, continues with its usual time slot at 8:00 p.m. The change that the program will undergo will be the audience base that it receives as a legacy ofJorge's diary, and not To have an evening. Since September, the contest has tended to lose audience share: in October 2024 it was at 10.4%, but in January of this year it was already at 8.4% in January.

Mediaset continues to carry out tests to try to breathe life into its audiences, which, with the exception of The island of temptations, are far from their expectations. Some of their high-profile bets for this season have not worked out: this week Telecinco announced that it was cancelling Fall who falls, presented by Santi Millán, Lorena Castell and Pablo González Batista, which will have only seven episodes, the last one on Sunday, March 2.