Zuckerberg becomes an AI for Meta employees

One of the problems with vertical organizations is that everyone wants to talk to the top boss but their time is limited. Mark Zuckerberg plans to solve this by creating a virtual avatar of himself, which imitates his tone of voice, appearance, and gestures, created with artificial intelligence and trained with his entire corpus as a top executive. It is the apotheosis of the dehumanization of social networks that promised us the Xanadu of universal connection and horizontal communications. Now, employees of Facebook, Instagram, or WhatsApp will no longer speak directly to their boss or through the intermediate ranks that primarily serve this purpose, but will chat with him. If the practice extends to other companies, the result could be a festival. If you want a salary increase, press 1. If you want to be served in Catalan, hang up, annoying.

The company sells it with the argument that employees will be able to feel closer to Zuckerberg and his aura of power if a more or less realistic-looking puppet regurgitates previously spoken phrases. It would be interesting to know if the creator of this digital empire would accept a worker taking a few days off to resolve personal matters and leaving behind an AI of himself to respond and work on autopilot, but still collecting his salary at the end of the month, of course. Artificial intelligence forces society to rethink the role of work in this uncertain era. The kind version of the story says it is a tool that will free us from the most tedious and mechanical tasks. On the other hand, Zuckerberg shows a more sinister version of the tale here, in which the human factor can be eliminated. It can start with himself, because his income does not depend on a salary, but on business profit, but the path he is marking is unsettling, a pure dystopia. Chaplin would make a good sequel to Modern Times. Perhaps we can ask the AI for it.