The Corporation's workers vote and demand that all brands be preserved.
The consultation organized by the works council has achieved 90% support in favor of maintaining all the names as they are now.
BarcelonaEmployees of the Catalan Audiovisual Media Corporation (CCMA) voted this Thursday on a proposal from the works council calling for, among other things, the reinstatement of the Catalunya Informació and 324 brands, which were discontinued with the implementation of the new, cross-platform name 3CatInfo. Specifically, the question posed to staff was: "Do you agree that TV3 and Catalunya Ràdio, and all their brands, should remain fully active and visible both on air and on the platform, apps, and social media?" CCMA employees overwhelmingly supported the proposal, with 89.96% voting in favor, 5.40% against, and 4.64% abstaining. Voter turnout was 63.27%, out of a workforce of approximately 2,500 employees.
In addition, 324 retired professionals or former employees of the station have expressed their support "in defense of TV3 and Catalunya Ràdio." The works council also regrets that employees not assigned to TV3, Catalunya Ràdio, or La Marató, but rather belonging to the public entity Corporació – that is, the central cross-functional services dedicated to management – were unable to vote because, they claim, management did not provide them with the electoral roll. This Friday, a question period will take place in the Catalan Parliament, in which Rosa Romà, president of the CCMA, will participate. Some of the planned questions address the new brand architecture being implemented, so a statement from the top executive of the Generalitat's public media is expected. At the end of October, a partial correction was already made, allowing both TV3 and Catalunya Ràdio to maintain their brand presence even when broadcasting content produced by 3CatInfo, particularly regarding news headlines and the display of microphones on screen. The consultation held this Thursday did not only concern news brands. It also demanded that TV3 and Catalunya Ràdio be "treated equivalently to 3Cat, not subordinately," and therefore required the reinstatement of their social media profiles and their own visibility, independent of the umbrella brand. Furthermore, it called for "the full reinstatement of the Super3 brand and the Super3 Club." Sources within the works council, consulted by ARA, believe that the controversy over the names could be the catalyst for a more profound change within the Corporation. "The disappearance of the names makes us fear they now want to go after the media outlets," they explain, referring to a possible unification of stations and channels under the 3Cat and 3CatInfo umbrellas.
