À Punt will increase the presence of Spanish and plans to broadcast bullfights.

ValenciaMore broadcasting in Spanish and the door open to programming bullfights if they are "profitable." The announcement of the formula with which the new management of À Punt intends to gain more viewers seems to lack innovation or differentiation in a schedule full of monolingual media in Spanish. This was made clear this Monday by the president of the network, José Vicente Ordaz, during his first appearance before the Corts Valencianes.

From now on, Spanish will have more space in the programming, especially in some series or films, where it will be the first option. To listen to these contents in Catalan, it will be necessary to change the language using the dual option on the remote. Despite these changes, Ordaz has maintained that he does not intend to "corner Valencian" and that it will occupy at least 92 percent of the schedule in the coming months. He also recalled that Spanish broadcasts were already introduced by the previous director general, Alfred Costa.

According to the president of À Punt, Catalan is a barrier in some Valencian municipalities and regions where Spanish is the majority language and where À Punt's results are "very low." Therefore, he is also considering introducing Spanish into news about these areas. For Ordaz, if the channel wants to grow, it needs to achieve "greater roots and proximity" in these places and, thus, increase an audience that averaged 2.6% in 2024, the lowest of the regional media outlets. In this analysis, Ordaz overlooked the fact that some of the channel's greatest achievements have been the broadcasting of content closely linked to identity. like the movie The death of William.

Ordaz's appearance coincided with the first changes at the network, which will be permanently renewed in September. Regarding the future, he announced that he will "boost" contracting with Valencian audiovisual companies so that they can take on "a significant portion of the programming." This situation will coexist with a staff hired through temporary pools and a job stabilization process that has been frozen since the PP and Vox government came to power.