Pedroche's unbearable emptiness returns
When Christmas arrives, people take out their Tió de Nadal (a traditional Catalan Christmas log) and Christmas tree. On Antena 3, however, they showcase Cristina Pedroche to promote the New Year's Eve broadcast. It's not an innocent tradition, because the message it hides is increasingly harmful.
On Wednesday, the nightmare began of enduring her empty and grotesque speech about the dress she'll wear on New Year's Eve. The presenter was a guest on... The anthillwhere Pablo Motos questioned her, pretending to want to discover some feature of the design. The interest in the clothes is fake, because in reality the show depends on her nudity, not the outfit.
For twelve years Atresmedia has lived off this objectifying pantomime, using solidarity and feminist empowerment as strategies to camouflage sexism and stupidity. Repetition and media privilege neutralize any social demands. It is definitively a television institutionalization. This year, they have also added Santiago Segura as a complement to accompany the usual duo. The spectacle, therefore, promises to break records for tackiness and embarrassment.
Pedroche uses a sartorial epic to talk about her mission. She presents it as a challenge of unprecedented complexity, giving details about how she had to find the courage to repeat the experience. She constructs a narrative of sacrifices and risks stemming from a supposed fear of showing her body. It creates some drama around the doubts and the pressure of physical preparation.The old Pedroche is gone.", "I'm going to break with everythingThese are phrases she uses to communicate a feat and a rebirth linked to creating great expectations.
But the worst part is the toxic message linked to motherhood and family organization, to opulence—both economic and in terms of life and time management. She explains, for example, that at home, at night, they only use red lighting, which supposedly has a beneficial effect on biorhythms, or that every morning she walks barefoot on the lawn to achieve better energy efficiency.My children are always with me because I raise them up inside, above the cells they are inside my cells"
Cristina Pedroche is the ultimate embodiment of emptiness, from her inner self to her clothing. She is the propaganda of an idealized and simplistic motherhood, impossible for the vast majority of women. Listening to the discourse of this Antena 3 star-object is more like hearing the voice of the system. Motherhood as a performance profitable, the body as an economic asset, intimacy turned into content, well-being as a commodity, and success as a simple consequence of meritocracy.
