Frank of the farce

The end of Frank Cuesta's deception. Or, at least, the end of the first part. Legal pressure has forced him to publish a video in which he admits he's always been an imposter: he's neither a veterinarian nor a herpetologist, nor does he have professional knowledge of animals. Nor has he rescued the animals. He simply bought them to perfect the scam. He ran a sad illegal farm, not a rescue sanctuary. Now he says it was all for show. He admitted the animals were dying from neglect. He also fabricated the fact that he had cancer to attract attention and maintain the spotlight that feeds his ego. In the supposed apology video he recorded, all you have to do is look at the background. The room is filled with junk piled against the wall: food boxes, pillows, mattresses, plastic bags, and wrinkled clothing. A backdrop that gives a glimpse into the decadence of this individual and his personal circumstances.

Cuesta's megalomania was absolutely toxic from day one. And he's been stalking Mediaset for fifteen years. Beyond admitting his lies now, the video serves to analyze what kind of personality TV networks are looking for. Frank Cuesta, also known as Frank de la Jungla, falls into the category of fearless braggarts. Foolish alpha males whose arrogant and authoritarian rhetoric the TV networks buy because it generates spectacle. It's not what they say, it's just a collection of nonsense and swear words. It's how they say it: with arrogance and aggression. This snake hunter is not one of a kind. It's an attitude common to other media personalities that content managers interpret as leadership, a sense of humor, and communicative ability.

Frank Cuesta, the enlightened one who strolled through tropical landscapes wearing tennis socks and plastic clogs, let himself be bitten by snakes, and poked his finger in the eye of the first alligator he saw. He threw himself at the animals like a madman. To explain how camels ate, he would get on all fours on the ground and chew the grass, repeating: "Open and bite! Open and bite!He insulted the cameraman and the reporter to humiliate them. He would abruptly enter a Mongolian hut, laugh at them because they didn't understand the language, and then stay overnight. He was the star, and the rest were his puppets.We'll all sleep together, farting to stay warm!", he assured viewers. It didn't take long for all sorts of sordid family stories to start exploding around him, and Mediaset took advantage of melodramas of dubious morality and consistency to attract audiences.

Which made the character of Frank Cuesta grow." camera. And finally, all the atrocities they were doing to observe him have become clear. Now we'll see how he continues to feed his ego.