Catalan company Elha and Andalusian company Láserum create a giant in the beauty business

BarcelonaThe Catalan company Elha and the Andalusian company Láserum have announced a strategic alliance within the aesthetics sector. The aim of the operation is to maintain their internationalization strategy and leadership in one of the most dynamic and competitive markets in the sector, according to a joint statement from both companies, leaders in the laser hair removal industry. "We are building a group that not only leads in Spain, but also aspires to become the European benchmark in laser hair removal. We want to demonstrate that quality, proximity, and trust are the pillars of sustainable and global growth," stated José Guisado, founder of Láserum and its new executive chairman. "The union of Laserum and Elha allows us to boost innovation and accelerate our international expansion. It is time to take a historic leap for the sector," added Álvaro Romero, CEO of Elha. Both companies, Elha, headquartered in Girona, and Láserum, based in Seville, have more than 430 establishments in Spain, Portugal, Italy, and France.

The alliance pursues two major strategic objectives. On the one hand, to consolidate its position as the largest European laser hair removal group and accelerate its growth in key markets such as Italy, France, and Portugal. On the other hand, to strengthen and scale the management model across all geographies and leverage the operational, digital, and technological capabilities of both groups. Key growth drivers include the application of artificial intelligence (AI) in customer relations and the use of advanced geoanalytics for opening new centers.

Deloitte acted as legal and financial advisor to Láserum and financial advisor to Elha, while Pérez-Llorca served as legal advisor and Chévez as tax advisor to Adapta Capital—a shareholder in both Elha and Láserum—and Elha. The transaction also has the financial backing of BBVA, CaixaBank, and Santander.