From barbers who triumph on Spotify to rappers who became Christians

BarcelonaBarcelona is filled with twerkingThe Reggaeton Beach Festival, which reaches its seventh edition on July 19 and 20, is being held for the first time at the Feria Gran Vía in Hospitalet de Llobregat, after previously visiting Sant Adrià de Besòs beach, the Parc del Fòrum, and Montmeló. According to the organizers, the choice of the new venue is due to greater capacity, better public transportation, and roofing in case of rain or sunshine. This year's lineup is an explosive combination of veteran stars, corrosive trap, and new viral voices who have gone from SoundCloud to performing in front of 40,000 people in less than three years. Tickets range from €50 for one-day access to €85 for both days.

Chencho Corleone

The solo career of the Plan B singer

At 46 years old and with a voice that is both nasal and recognizable, Chencho Corleone (the nickname of Orlando Javier Valle Vega) is a living legend of reggaeton. He began as part of the duo Plan B with his cousin Maldy, with whom he released classics such as It's a secret, Candy and Sensual fanaticBut in 2018, in the midst of a legal battle with the record label Pina Records, the duo disbanded. For four years, they weren't allowed to mention each other on social media or make music together.

Chencho was reconverted. Success with I'm getting along nicely along with Bad Bunny, a song that was supposed to be from Plan B's last album, catapulted him back to the position of king of collaborations. The effect, Desperate and A bogeria are some of his most listened to recent songs. Everything he touches turns into hit. With a simple yet catchy melody and lyrics that speak to everyday reality, especially fast-paced crushes, Chencho is the classic that never goes out of style.

The Alpha

Viral and unpatriotic dembow

Dominican Emanuel Herrera Batista, known as El Alfa, is the "king of dembow." With 21 million monthly listeners on Spotify, his specialty is short, sexual, aggressive, and extremely viral rhythms. He started in 2008 with a duet with Eddy Wilson and rose to popularity through simple music videos and lots of repetition. A key moment in his life came in 2015, when one of his songs was interpreted as an insult to the founding fathers of the Dominican Republic. The punishment? 15 days of community service singing the national anthem, cleaning plazas, and handing out educational pamphlets at traffic lights. Today, with collaborations with Cardi B, J Balvin, and the Black Eyed Peas, El Alfa is pure rhythm. He has always managed to stay viral, as with 4K, the latest big hit to fill social media.

Bryant Myers

From neighborhood to success

Puerto Rican Bryan Robert Rohena Pérez, better known as Bryant Myers, represents the raw essence of trap music. Raised in a poor neighborhood in Carolina, he began writing lyrics as a way to escape poverty. In interviews, he has explained that even as a child, he had been looking for ways to make money and help his family. He broke out with Slave and collaborated with Anuel AA and Maluma on Four babiesHis style is dry, dark, and direct. He's had run-ins with the law for gun and marijuana possession, but that has only strengthened his reputation in the trap scene.

Justin Quiles

Romantic reggaeton and prolific author

If there is a romantic version of reggaeton, it's called Justin Quiles. Born in Connecticut (United States) to a Puerto Rican family, he began writing songs at the age of thirteen. He is the author and singer of anthems such as PLEASE, Crazy, Pam and Jeans. He has a natural talent for doing hits, with hits that exceed 400 million plays on Spotify, and for writing for others. He has composed for Karol G (Bichota), J Balvin (Red) and Daddy Yankee (Problem).

But it wasn't all easy. Her life has been marked by difficult moments, like when she returned to Puerto Rico fleeing her abusive father. During the pandemic, she learned to record, produce, and edit her songs alone at home. She says she can write a song inspired by a red light or the view from her car. And this, strangely, works.

Almighty

From intense trap to Christian music

Almighty is probably the most complex artist on the bill. Born in Cuba but raised in Carolina, Puerto Rico, Alejandro Mosqueda began making high-intensity reggaeton and trapón. But in 2019, he converted to Christianity, renounced explicit sex, and released a gospel album featuring Bible quotes and collaborations with Christian rappers. In 2021, he announced his return to secular music. He mysteriously disappeared in March 2024 and was found in a wooded area, safe and sound. No one knows what's wrong with him, but musically, he knows how to engage an audience. He's a rapper with a very musical style and has made tracks with Bad Bunny, Bryant Myers, and Redimi2. He may be the only artist capable of playing trap and quoting the Bible's Letter to the Philippians at the same time.

God V

From anonymity to success

His greatest hit, Who is Dei V?!, was born from a fan's comment after a Karol G concert: "But... who is Dei V?" The response, a 29-year-old Puerto Rican artist (also from Carolina) who started doing covers on YouTube, released a viral song, They want to be me, and now collaborates with Bad Bunny and Ozuna in VeldáWith over 400 million streams on Spotify, Dei V represents the most Z-esque reggaeton. He has a slow style that blends reggaeton and trap, and lyrics that talk about money, cars, and toxic love.

Blessed

From selling fruit to buying a Danish football team

Colombian Stiven Mesa Londoño, known as Blessd, is 25 years old and has a story worthy of a Netflix series. Raised in Itagüí, he started selling fruit with his father at 2 a.m. Today he has more than 20 million listeners on Spotify, has collaborated with Karol G and Maluma, and is co-owner of a soccer club in Denmark, Vendsyssel FF. With lyrics of love, neighborhood, and redemption, Blessd blends soft trap and classic reggaeton. He has religious tattoos, prays before concerts, and performs free shows in his neighborhood.

Clarente

From barber to star

Puerto Rican Clarent was a barber. Now he's Warner's rising star. With a style that blends trap, pop, and reggaeton, and with songs like AI (with Mora), Oven and EnzaciaoThis singer from San Juan has gone from cutting hair to selling out festivals. He has a sound that goes straight to the brain.

Hades66

Provocation and virality

This Puerto Rican artist has become a viral figure through provocation. With a style that blends trap, salsa, and reggaeton, Hades66 stands out for songs like Emotions and Covenant, with Dei V, Anuel AA and Bryant Myers. Despite having only With 8 million monthly listeners, his impact on social media is massive, with many TikTok videos featuring people dancing to his songs. But it's not all about music. In March 2024, he was summoned by the prosecutor's office after police found a gun and marijuana in his vehicle. This controversy has only reinforced his aura of disruptive artist. It's the typical case in which the debate over whether he's a creation of the music industry or a genuine phenomenon only fuels interest.

Noriel

Trap to listen to

At 31, Noriel is considered one of the founders of Latin rap. The album Trap bosses, from 2016, marked a milestone and cemented him as a voice with a raw and emotional sound. He argues that trap music isn't for dancing, but for listening. He has a strong connection to the vinyl format and a more intimate and artistic vision of urban music.

Luar La L

Promise of the Latin rag

Born in Carolina, Puerto Rico, in 2000, Luar La L began his career participating in wrestling battles. freestyleIn 2020 he released the EP L3tra, and he hasn't stopped since: more than 100 songs and remixes in 5 years. He has collaborated with Bad Bunny, Jay Wheeler and Dei V, and has positioned himself as one of the most promising young talents in Latin music. Although he was arrested for drug and weapons possession, his success didn't stop. Songs like ETA either New phone consolidates him as a raw and direct voice of the street, with great rhythmic capacity.

June

Melodic reggaeton

Junh is possibly the most discreet name on the bill. At 31 years old and with around 5 million monthly listeners on Spotify, he makes classic reggaeton, with recognizable melodies and simple lyrics. Songs like Bandit and She They place him as one of those artists who may not be heard at every party, but who always end up at yours.mix "diary". His consistency and stylistic coherence have made him a regular contributor to the urban scene, and his role in the festival reinforces the presence of the most melodic reggaeton in a lineup dominated by trap.

Darell

Reggaeton and vulnerability

With topics such as Murderess and Another drinkPuerto Rican Darell has become one of the most recognizable names in reggaeton in recent years. He has a strong voice and a style that oscillates between love and pain, between rhythm and vulnerability.