Girona is Catalan, by conviction and roots; it is one of the emblems of our land

Girona“Our way of working is in Catalan and we must protect that. Girona is Catalan, by conviction and roots; it is one of the flagships of our land. We try to ensure that when someone thinks of us, they know clearly that we are Catalan”, defended Ignasi Mas-Bagà, the CEO of the Girona club, at an international symposium on minority languages and football. The Girona entity has ratified its commitment to the country’s language and has signed a collaboration agreement with Plataforma per la Llengua to promote and normalize the use of Catalan.

Among other actions, the agreement includes the sociolinguistic evaluation of grassroots football teams; the promotion of learning Catalan and sector-specific vocabulary among foreign coaches and players, and the reinforcement of Catalan’s presence in communication via social media, including the first team. “We only recently created the Spanish account, but not because we want to start a war, not at all, but because it didn't feel natural for us to communicate with our fans in Spanish”, added Mas-Bagà, who supported this with data: 90% of Girona’s followers on X follow them in Catalan, and players have better interaction with their fans when they post in Catalan. The club also recommends its sponsors from outside Catalonia to communicate in Catalan when addressing their members, “because that’s how we speak”.

“The normal use of the language in areas such as leisure and sport is very important for increasing its social use. Therefore, it is crucial that reference sports clubs like Girona get even more involved in its full normalization. With its presence in the First Division, Girona FC has a leading role it can play”, states Òscar Escuder, the president of Plataforma per la Llengua. In this regard, coach Míchel Sánchez has become a loudspeaker and a mirror of integration: on his own initiative, he asked to take Catalan classes to be one more person within the Girona society and now he understands and uses it in his daily life. When, a few weeks ago, Girona snatched a great point from the Santiago Bernabéu, Míchel, born in Vallecas, not far from there, gave the press conference in Catalan.

The xuixo in the Champions League

Players coming from other places, such as Donny van de Beek, have become interested in the language and have interacted on social media in Catalan, with the help of club staff. Cristhian Stuani, Girona's main figure, led by example after the defeat against Betis, prior to this Saturday's visit to Valencia (6:30 PM, Movistar LaLiga), tweeting in Catalan.

When a foreign signing lands at Montilivi, the club generates a series of challenges in Catalan, such as a homegrown player teaching important words to the newcomer. At the time when Girona played in the Champions League, the club also made different proposals in Catalan to rival fans who visited the city regarding gastronomy and for them to get to know points of interest. An Arsenal supporter could be taught what xuixo was, a Liverpool fan could be told to visit the cathedral, or a Feyenoord fan could be told about the tradition of the Cul de la Lleona.

There are many examples that demonstrate Girona's conviction regarding the protection of Catalan: internal meetings are held in Catalan and all areas take care of the language. In recent years, the club has changed various nomenclatures: from hospitality to corporate hospitality, from business club to company club and a long etcetera of anglicisms that have been translated. Other visible actions include the fact that the vast majority of songs played in the stadium during matches are in Catalan. Recently, furthermore, LaLiga awarded the Orgull Gironí campaign as the best strategic brand campaign. The club defines Gerundense pride as a “shared symbol by all those who love the Gerundense regions and which highlights the excellence of the territory in areas such as gastronomy, culture, sport, and landscape, projecting the values of a land with its own unmistakable character”. In the field of culture, Catalan is essential.

The club has it so internalized that it has not had to do active work or impose anything, because it is natural to communicate in Catalan, despite the criticism it receives from a sector of fans from outside Catalonia. "Catalan is part of our identity and our link with the territory," admits president Delfí Geli.