Serum Origin, the brand's best-seller

"The success of the serum lies in the fact that it delivers real results, not empty promises."

We spoke with Itziar Beitia, head of Sibari Republic, about what's behind the brand that's causing such a sensation across the peninsula.

IZIAR with the Essential Holiday (1)
Redacció
29/12/2025
3 min

During the height of the Christmas season, social media is flooded with advertisements for gift products. In a market saturated with empty promises, local brands like Sibari Republic, which focus on delivering real, measurable, and visible results, have risen to the top, establishing themselves as the most popular choice for consumers' daily care. Itziar Beitia, head of Sibari Republic, explains what lies behind this local brand that takes the Christmas season by storm with its product offerings that deliver unparalleled effectiveness, achieving sales of one serum per minute in cities like Bilbao.

According to Beitia, the company's success stems from its unwavering commitment to its founding values, unlike other major brands: "Our mission is clear: to deliver real results, not empty promises." From the outset, the executive points out, they have been committed "to manufacturing products in small batches to preserve the benefits of the active ingredients. This way, in addition to exceptional quality, we can offer real effectiveness." All products, she explains, are tested in independent laboratories. "That's the key to our growth: transparency and results. People come to us through recommendations from family and friends who have found the product effective, and once they try it, they always stay," she emphasizes. "The effectiveness of the products, combined with our close relationship with the customer, has allowed us to sell up to one unit per minute of our product." Serum Origin, ours best-seller".

One of the added values ​​of the company's products is that they all have scientific backing and proven efficacy. All products are formulated, produced, and packaged by the Sibari Republic scientific team to ensure they meet the company's quality criteria, preserving their properties intact. This is how we guarantee that the products pass rigorous controls with excellent marks."

A true best-seller

Another question we wanted to ask the head of the company was about the brand's favorite product. Beitia indicated that it is, without a doubt, the Serum Origin"It's our best-selling product. It's an anti-wrinkle serum whose effectiveness is truly remarkable: in just 24 hours, it can smooth wrinkles by 8% and reduce them by 58% in only 28 days." Now, they've just launched a special Christmas gift set in which the serum is combined with the anti-wrinkle cream from the same collection, making it a unique opportunity to try both products for only €60 and see what they can do together.

The gift set, Beitia points out, is proving to be one of the most popular because it combines two of the most sought-after products in travel sizes at a very special price. She also explains that the gift set format makes it ideal for giving as a present, which is why it's one of the most popular choices this time of year. Besides this thirstThis year, they've offered the opportunity for people to create their own routine with discounts of up to 50%, leading many of the brand's followers to opt for full-size products from the different lines to create their own gift sets. The most sought-after products are those from the collagen firming line.

We also wanted to ask what factors customers value most about the brand. Beitia emphasizes that "our main differentiating factor is the effectiveness and proven results we offer for our consumers' skin." Another highly valued aspect is "the close and caring attention we always give our customers. We are committed to offering attentive and personalized customer service, where customers feel comfortable asking any questions they may have, and we can recommend products based on their specific skin needs. We don't aim to sell promises, but rather products that deliver."

Regarding immediate future projects, he is very optimistic: "This year we have already shown that we love challenges, and 2026 brings big changes and new integrations to offer a brand with an expanded catalog, new technologies, and many other innovations that will be unveiled throughout the new year."

With a scientific team fully committed to offering unique products with proven efficacy, and thanks to a community of customers who trust the brand's formulas and its transparent approach, Sibari Republic is preparing for a Christmas season marked by high customer traffic, web orders shipping from its warehouses, and gifts. Through its website www.sibarirepublic.comConsumers can create their own personalized routines with discounts of up to 50% or purchase the limited edition box for €60.

stats