The Sabadell group

Admired and charming Mr. Oliu (and pardon the inevitable rhyme), I'm writing to you from the ARA (Spanish National Radio), which is more effective than sending you a letter, both to applaud the outcome of the takeover bid and to lament it.

I'll tell you what I'm talking about. You plating the Sabadell pot roast has shaken us all, I won't deny it. But it has also caused us a feeling of unease, a gnawing, a pang. Now that the "Sabadell gang," with Francesc Trabal's permission, has achieved its objective, we are left without the enigmatic announcements that have accompanied us since the beginning of the takeover bid. The one with the mysterious dragon on that banner that was supposed to provide work for designers, manufacturers, and workers... Its radio version, as torturous as it was delightful, which also earned the voice-over artists a fortune... And those advertising pages we've seen in our main newspaper, and in others, which we know you've helped to procure, which you've collected...

That's why I dare to suggest that you don't leave us without this new tradition. It costs nothing, with any surplus dividends, to continue making ads, especially for Sant Jordi. "For Sant Jordi, buy the book, give the rose, and torture yourself with the Sabadell ad," the slogan might say. Consider that your rivals, of course, will now begin to mount counteroffensives to make their also very attractive shareholders feel bad. I think I speak on behalf of the management of this worthy newspaper if I suggest that you not only buy pages, but go further and sponsor something. For example, I can think of that space we create, with such pleasure, reviving our grandmothers' kitchen. Neither they nor I would mind donning the dragon apron (which, being black, would be very painful) in exchange for a few shares. In any case, for the price, don't worry! I'm sure we'll come to an agreement.