The great-grandparents of Banc Sabadell

BarcelonaCustomers aren't usually fans of a bank. But Banc Sabadell's first shareholders' meeting in the city where it was founded 144 years ago, after the company's headquarters were returned, was an exception, with the shadow of a BBVA takeover bid looming. This was already reflected in the first and second waves of an ISPD/Netquest survey for ARA: 4 out of 10 customers would leave the bank if the merger were successful.

And the relationship improves when the bank grows and delivers good returns to shareholders, many of them customers. One of them, with an ancestor who was a shareholder, stated that despite going through tough times, he's still earning 1,000%. "I trust Sabadell like my great-grandfather did," he said. Someone once said that this bank, like Barça, "is more than just a bank." In any case, if he wins the takeover bid, his challenge will be to also be applauded for the service he provides.