Leave the tariff and touch the sky

The journalist Albert Rigol explained it in the ARA: finally, European wine exported to the United States will be subject to a 15% tariff., following the agreement between Brussels and Washington.

The United States is an important market for our wine sector. There are wineries that ship most of their bottles there. It's a stable market—or was—that tends to appreciate the wines and sparkling wines they get from here. Consumers there know that they're among the best in the world.

These tariffs, which, at least now, are a stable reality, should be an opportunity for Catalan consumers. It's unacceptable that Americans know and, therefore, appreciate our wines more than we do. The vineyards, which have grown in this part of the Mediterranean for centuries and centuries and centuries, are part of our culture, part of what we carry deep within us. Christ, a great influencer, gave to eat, as has been written in one of the most important books of all time, the bread that was her body and the wine that was his blood. It's an act of great symbolic beauty, which shows us, above all, that the wine wasn't a "fresh, green-green," but rather a "Bull's Blood."

These holidays, which begin today, anew, should serve to ensure that all of us enjoy, every day, a wine from our territories, so different. From Bages, Tarragona, Costers, Montsant, Priorat, Cuenca, Catalonia, Penedès, Alella, Empordà, Terra Alta. And always with cava, please. By making this pleasurable gesture of toasting with our wine, we are kinshipping with Plinio, we are participating in the culture, and on top of that, we are cleaning up the landscape. Let's not let them all drink us.