You want to be different, but you're terrified of being singled out.

If you own a business or brand, how many times have you found yourself following the same paths as everyone else, copying business models and services or using the same formulas? Several times, right?

And why does this happen? Because we're afraid to break the mold. We see how everyone else works and think that, if it already works that way, it's better to do the same. We don't want to risk being "too different," lest the market ignore us. But with this fear of standing out, we fall into anonymity.

Think about it: how many times have you changed an opinion, yours? look Or a post on social media to avoid causing discomfort or not standing out too much? We've been taught that being different is a risk, but be careful, because conformity gives us a false sense of security that means we won't be noticed and turns us into clones.

Often, the fear of rejection and of being "different" is greater than the desire to shine on our own. But what if I told you that this fear of standing out has much deeper roots in our evolution as a species?

Solomon Asch's experiment demonstrated how social influence can cause us to lose our individuality by trying to fit in with a group. The experiment featured a group of people entering an elevator and all looking in the same direction. One of them, the victim of the experiment, despite knowing it was absurd, followed the rest for fear of being alone. This behavior isn't new; it dates back to prehistory: humans are social mammals who move in herds, and our survival as a species depends on that adaptation to the group.

In the business world, we often act as if we're part of this experiment in conformity. We continually copy and adapt to the communication styles and promises of others to avoid being excluded. But let me ask you a question: difference is uncomfortable, yes. It puts you in the spotlight. It makes you vulnerable. But it's also what gives you a voice, what makes you memorable, and what distances you from the predictable. Mediocrity is safe, but it will never be inspiring.