BBVA's educational project 'Let's Learn Together 2030' arrives in Barcelona

Seven years ago, BBVA launched 'Aprendemos juntos 2030', an initiative that seeks to contribute to social development through the dissemination of stories that promote critical thinking and lifelong learning. What began as an educational program is now a global phenomenon with more than 10 million followers on social media and 4 billion views.

At an event held at the Teatre Lliure that brought together some of the protagonists of these stories, the country manageBBVA's President in Spain, Peio Belausteguigoitia, reviewed the initiative and highlighted that, beyond the figures, it has become a clear success story of BBVA's commitment to education and society.

The program's impact reflects the growing interest in quality educational content. In addition to connecting with millions of people, it has also reached more than 5,500 schools in Spain, which have incorporated its methodologies as an effective tool for enhancing learning. With initiatives such as 'Let's Learn Together 2030', BBVA seeks to play an active role as an agent of change. Beyond offering financial services, its goal is to contribute to a comprehensive education that includes key skills for professional and personal growth.

Education as a competitive advantage in Europe

BBVA has chosen Barcelona as a stop prior to its "Let's Learn Together 2030" tour in Latin America. At the event, the bank highlighted the importance of education as a driver of development and transformation. In Europe, in an increasingly competitive environment, learning is a key pillar for companies to strengthen their capabilities, successfully adapt to current challenges, and continue to advance. From this perspective, BBVA believes that both financial institutions and the business sector as a whole can contribute to the development of society by promoting innovative educational projects and fostering research and development.