Fashion

4 updated classics you won't be able to resist

Fashion brands are delving into their archives to make their great classics look fresh and current amidst a landscape saturated with new trends.

J.C.

BarcelonaFashion brands know that their great classics are the products that pay the bills for the market research they conduct in search of new products that might appeal to their customers. targetHowever, these classics also become obsolete, as their potential customers age and stop buying them. This is why brands are researching ways to bring their most iconic products back into the spotlight. Here are some recently launched classic revamps:

My Pliage, by Longchamp

The French leather goods firm Longchamp has reinvented online personalization. Through its website, it allows anyone to create a bag that reflects their personal tastes on some of its most iconic bags, such as the classic Le Pliage. The project, called My Pliage, is accompanied by an exclusive online platform that becomes a creative space. The offering includes a wide variety of formats, from travel bags to allMini bags and laptop sleeves. The color palette, which includes both timeless classics and seasonal must-haves, also allows you to choose exclusive motifs such as stripes and hearts. Furthermore, every detail can be personalized with initials in various styles, leather trim, and hardware in different finishes for that final touch of elegance. A printed message can be left inside the bag. Longchamp manufactures these bags in France to order.

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Good Girl, by Carolina Herrera

Bowtastic is the new collector's edition of Good Girl, one of Carolina Herrera's best-selling fragrances, owned by the Catalan group Puig. "The idea is very simple: if we dress in our finest attire on New Year's Eve, why not do the same with our fragrances?" explains the brand. "It's almost a running joke within our design team: how can you improve something almost perfect? Add a huge bow," adds Carolina A. Herrera, daughter of the founder. The experiment has been applied to two fragrances in this line: Good Girl Blush and Good Girl Original. Both are finished with a gemstone embellishment that elevates their elegance. The first is an explosion of floral femininity that combines two distinct vanilla extracts with a peony note that is "pure romance." The second is "inspired by the duality of the modern woman." It blends unexpected accents of jasmine with aromatic notes of cocoa and tonka bean. Definitely a memorable option for a holiday gift.

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Asics Gel-Cumulus 16, in Courir

The multi-brand store specializing in athletic footwear, Courir, has just put a revamped classic from Asics on sale. The Gel-Cumulus 16, in a pale pink version, has been brought back from the company's archives, where it was popularized in the early 2000s. Its timeless design and core DNA remain intact. runnerThe model arrives to try and seduce the market again.street style Contemporary. Although the collection debuts in several color palettes, the Dew is only available at Courir, a chain that originated in France and is now present in major Spanish cities. The Gel-Cumulus 16 is available in both men's and women's cuts.

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Saucony x Distance

The athletic footwear brand Saucony is relatively young, having been founded in 1998. However, during these years it has had time to release established models such as the Endorphin Speed ​​5. Now the brand has redesigned this silhouette in collaboration with the Parisian firm. Distance, with which he has created a limited edition. The result is a bold design. These shoes are especially designed for runners. Reportedly, the inspiration for this model came from the legendary Italian architect and designer. Ettore SottsassKnown for its striking use of color and shapes, the result is a performance-oriented shoe that doesn't shy away from being a work of art. The vegan model, made with recycled materials, is remarkably lightweight: the largest men's sizes weigh only about 230 grams.

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