Who loves TV3 according to Rosa Romà
On Saturday night, the Collapse She interviewed Rosa Romà, president of the Catalan Audiovisual Media Corporation. Minutes earlier, Jordi González had expressed his excitement about doing so because, for the first time, he was sitting across from a female president. It's unusual for TV3 to interview officials from its own organization beyond strictly promotional reasons, because it has journalistic implications that are, at the very least, unprofessional. This is especially true when there are controversies affecting the organization she represents and the questions don't get to the heart of the matter. The purpose of the interview was unclear: we didn't understand if Romà was there to respond to criticism about the rebranding, or to promote... The Marathon or to create a human profile of her. The medley of topics only made Jordi González's interview seem even more unjustified and servile. If the intention was transparency and to enhance the president's authority, the interview, addressing her informally and with the presenter's obsequious attitude, served the exact opposite purpose. It seemed more like an image makeover. González's opening line, "When you were little, you used to watch TV...?" was already an indication of how things would go.
"You're not getting away tonight without us getting all this 3Cat, Cat Info... thing straight," the presenter told her, as if the mess were a matter of audience comprehension. This is a recurring pattern whenever executives address this issue: they frame it as a problem of viewer perception rather than their own mismanagement. In fact, at that very moment, the on-screen caption presented Rosa Romana as "President of 3Cat" and not of the CCMA. González clearly asked if TV3 and Catalunya Ràdio "are at risk of disappearing," but with an exaggerated tone that presumptuously assumed the interviewee would answer negatively. Romano avoided any discussion in the preliminaries, ultimately arguing that "they will exist as long as there are people who love them, who watch them, and who manage to make them a leading media outlet." Appealing to subjective emotional factors is a fallacy used to interpret criticism as a lack of affection or animosity toward the media outlet. Furthermore, prioritizing the need for leadership over emphasizing that public service is essential for the proper functioning of a country's democracy betrays the "everything for the ratings" mentality that the programming schedule and platform seem to be pursuing.
González displayed a lack of argumentation and condescension when praising TV3, almost as if it were a Catalan language academy, because people who come from elsewhere "will learn words every day."
Perhaps the professional criteria for interviewing public officials and those within the same organization should be reviewed in the style guide, clarifying that the objective is to be accountable to the public with rigor and high standards, rather than engaging in light entertainment, because ultimately these are more than just responsibilities; they still have responsibilities.