When the mobile imposes on you to support Spain in the World Cup (and how to avoid it)

Television viewers are accustomed to seeing the familiar bug in a corner of the screen, the logo that reminds us at all times which channel we are watching. In mobile telephony, there is an equivalent: the name of the service provider (SPN, for Service Provider Name), the text that indicates which network the terminal is connected to and which appears in the top status bar, alongside indicators such as signal strength or battery level.

At least, that's what users took for granted. For a few days now, millions of customers of the major Spanish telecommunication companies have seen how, under the excuse of the Football World Cup and without asking for their permission, this space has been occupied by messages of support for the Spanish national team, in substitution of their own usual commercial brands.

Movistar was the first to do so, consistent with its role as official sponsor of the national team. On Tuesday, July 7, subscribers of the State's second-largest operator by number of customers (and first in revenue) saw the text "Movistar" disappear in favor of "ConLaSeleccion". Eight days later, Orange followed the same path with the slogan "TodoUnEquipo", once the French national team was eliminated from the championship (the same one that, according to Mariano Rajoy, "played without French footballers", and which represents the state where the parent group of Orange Spain is headquartered).

This Friday the 17th it was Vodafone's turn, with "APorLaSegunda", referring to the second World Cup that the Spanish team aspires to win against Argentina. Vodafone's late incorporation, which comes after numerous users demanded on social networks that it imitate its rivals, has a touch of irony: it was precisely the pioneering operator in using SPN for purposes unrelated to the brand, when during the pandemic it displayed the message "QuedateEnCasa" to support lockdowns. The three operators have declined to specify the number of subscribers favored by the change, but in each case it is tens of millions.

The three companies insist that the change is temporary, does not affect performance or coverage, and will be deactivated as soon as the team's participation in the tournament ends. All three have limited the measure to their flagship brands and have ruled out extending it to their own low-cost brands (O2 in the case of Movistar; Yoigo, Jazztel, Pepephone, and others in the case of Orange; Lowi and Finetwork in the case of Vodafone), thus reserving the patriotic message for customers with the most expensive plans as if it were a privilege to see it. Nor have they applied it to virtual mobile operators (OMVs) that rent the use of their networks, such as Parlem and Som Connexió (which operate on the Orange/Yoigo network) or Vera (on Vodafone's), to name three of Catalan origin.

Despite this, between Wednesday and Thursday there was confusion when subscribers of Parlem and Som Connexió saw the message "TodoUnEquipo" appear on their phones, theoretically reserved for direct Orange customers. Users of Pepephone, which also uses the Orange network (it is an OMV, but in this case owned by MasOrange), also experienced the same situation. Many affected customers protested on social networks and to the customer service of their OMVs, who apologized and assured that they had requested the host network to deactivate the message. An Orange spokesperson explained to ARA that the cause was a configuration error, which was corrected immediately, but not before many terminals received the football indicator; in some it disappeared on its own, in others the phone had to be restarted.

Three networks behind all brands

The incident has once again highlighted a reality that often goes unnoticed: under the numerous commercial brands in the Spanish market, there are only three networks with their own antennas and spectrum, which act as hosts for all the others. This was already seen in July of last year, when the 40% of citizens did not receive the ES-Alert warnings for heavy rains. MVNOs are classified according to their degree of dependence on the host network (MNO, for Mobile Network Operator). A light MVNO manages its own billing and customer service, but does not have its own network core; a full MVNO, on the other hand, has its own core and only rents radio access; and a reseller is limited to branding, while the host takes care of all the technical part. Brands like O2, Lowi, or Jazztel, despite operating commercially as virtuals, belong to the same parent companies as the networks they use, and therefore fully share their network code. Operators like Parlem, Vera, or Som Connexió, on the other hand, operate with a lighter model, depending on their host's network core for subscriber registration, which leaves them exposed to incidents like this week's.

No regulation preventing it

Is this name change legal? The users most outraged by the action have asked if operators have the right to impose an SPN different from the real network name. The answer, according to the CNMC, the telecommunications regulator in Spain, is yes. Sources from the organization have explained to ARA that they only assign the regulated technical identifier of the network (the MNC code), which is a numbering resource, but there is nothing established about the parameter that the operator then decides to display the name on the device. There is no specific telecommunications regulation that governs this matter: it is a different temporary identifier, for which the operator has its own criteria. The CNMC says it has not ruled on it until now because it is not a widespread practice nor has it detected any impact on end-users, although it does not rule out having to rule on it if circumstances change. Nothing prevents, however, that some user may take legal action through non-consensual advertising.

Few options for those who don't want to know about it

Those of us who do not support the Spanish team and want to reverse the change have little room to maneuver. The operators, perplexed by our reluctance, simply remind us that the message will be withdrawn from Monday. On some Android phones, however, you can choose which SPN is displayed or at least hide it: on the HyperOS system of Xiaomi, Redmi, and Poco devices, the option "Edit operator name", within Settings > Status bar, allows you to replace the text with any other (or delete it); on Samsung, the QuickStar module of the free Good Lock application allows you to hide the indicator, but not rewrite it with your own text. On iPhones, there is no equivalent option. In all cases, this setting should not be confused with the name that can be assigned to the SIM card (useful, for example, to distinguish a personal line from a work line): that name is for the user's information only and does not alter the SPN displayed by the operator.

For better or worse, everything indicates that mobile operators have discovered a privileged location on our phone screens, and it should not be surprising if they resort to it again on other occasions.