We must heed Miquel Macià's warning.

I was seventeen and happy playing records on Ràdio Vic, but the owners sold the station, which became a radio show without a voice. So I applied for a job at the newspaper. The March –from the owners themselves– thinking that in a few weeks I would find a municipal radio station where I could happily play the Pixies, the Stone Roses, or my beloved The Cure again. But no: I was there for the entire four years of my studies. The editor of that weekly was Miquel Macià, who has just published a monumental work in Saldonar: The Life and Death of Vic's Media 1939-2025. Even if the reader has no ties to the lands of Osona, the book is highly recommended to understand the crisis suffered by the undergrowth of local media. This stratum has abundantly nourished the Catalan communication space, especially in the times when the country's major media companies were betting on Spanish. I owe three things to Macià: he gave me my first opportunity at a newspaper when I was a kid, he later allowed me to become one of the first digital journalists when he signed me for Osona.com, in 1996—the seed of what would later become Nación Digital—and, above all, he was my first mentor and teacher, in a time when training.

I am convinced that today I would not be writing a column in a national newspaper if I had not been able to start gaining experience at a very young age in a modest, but brave and modern medium, such as The March Directed by Macià. But beyond this educational function, the local press is a bastion of journalism that most affects everyday life. Thank you, then, for chronicling how a once fertile communications landscape has become deserted in Vic. It's a warning that shouldn't be ignored. And thank you, Miquel, of course, for all of this.