'Vinagreta', 'La casa nostra' and 'La travessa' surpass one million views on 3Cat
The show hosted by Laura Escanes has become the most-watched entertainment program on the platform.
BarcelonaTwo of 3Cat's biggest premieres this season have surpassed one million views. These are... Vinaigrette, the series of comedy sketches by Bruno Oro and Clara Segura, and Our houseThe sitcom directed by Dani de la Orden. In addition to these two productions, the platform also highlights the strong performance of the third season of The journey, which premiered on October 9.
Beyond the numbers, 3Cat highlights that all three shows have achieved their goal of reaching audiences currently disconnected from traditional television. In the case of VinaigretteIt has managed to gain traction among a particularly young audience: 42% of its viewers are under 45. The 25-34 age bracket, which represents 19.8% of total viewers, is six points above the platform's average. The format created by Bruno Oro and Clara Segura has been especially appealing to women, who make up 53% of the total audience. Vinaigrette It premiered in two parts: the first four episodes were uploaded on September 23rd, and the next four were released a week later.
In the case of Our house The strategy chosen was to release the entire season all at once. As for its audience, the pattern is somewhat similar to... Vinaigrette42.2% of its audience is under 45 years old, while 17.4% is between 25 and 34 years old. sitcom It is even more successful among female audiences than Vinaigrette56% of viewers are women.
The most-watched entertainment program
From its first season The journey It has positioned itself as one of 3Cat's most popular programs. From its inception, it has prioritized the platform over traditional broadcasting. Thus, seasons premiere exclusively on the platform and, months later, are broadcast on TV3. At the end of October, The journey It had accumulated 4.9 million views (counting all seasons). The third season, which premiered on four blogs, has surpassed one million views. 3Cat also boasts about the age groups that have shown interest in the program. The main audience is between 25 and 34 years old. The platform highlights that the viewership figures support the strategy of reaching a young audience that doesn't usually watch TV3 programs: 38% of viewers are under 35 years old and 59% are under 45. It is also a predominantly female audience: 59% of viewers The journey They are women.
The journey It has also had a significant impact on social media. By the end of October, the program had 3.3 million views on Instagram, while on TikTok it had accumulated 674,300 views. On YouTube, the program had 289,000 views, while on Facebook it reached 235,000. The program has successfully combined language and adventure, and its most viral video... The journey One video that has gone viral on social media asks contestants to translate terms related to the competition into Catalan. This video reached 350,000 views on Instagram.
