Isabel Schiffer Ayuso de Campbell-Macpherson

I've just discovered a journalistic subgenre that, because it's so exciting, has me completely captivated. It's fashion journalism.The reason whose protagonist is the Madrid president, Isabel Díaz Ayuso. Three example headlines: "Ayuso visits the most Christmassy plan with the perfect down jacket for this winter with an unexpected Parisian touch", "Ayuso gets the look "The most flattering Christmas outfit is this Spanish brand bodysuit for 79 euros." "Ayuso turns the PP's Christmas dinner into a style lesson with a burgundy top from Victoria, Vicky Martín Berrocal's brand." One is already accustomed to the fawning journalism of the Planeta newspaper, with its entire front page dedicated to the PP, but the fact that it's the PP's top brass, praising them to the point of saccharine sweetness, is starting to become unsettling. And looking back, I see at least three more similar articles this December.looksThe attempt to turn the president into a fashion icon is sad—what should be done with a politician is to hold them accountable—and a regrettable maneuver to ingratiate herself with the newspaper's female readers, because the articles are filled with first-person plural references that border on the tenets of the Women's Section: "To be politically hot," they say in one passage. "A down jacket that we should all have in our wardrobes," they conclude further down. It's possible that some algorithm has determined that Ayuso's style is of interest and the newspaper is simply feeding the machine. But I fear that the only mathematical formula at play is the one that says n articles must be written about the Madrid president, of which n times zero must be negative.