Saturday saw one of the big shows of theinfluencer Ibai Llanos. The evening of the year is an amateur boxing gala that is broadcast on Twitch and YouTube for more than eight hours. A grotesque spectacle where a selection of content creators face each other in boxing matches after months of training and fake rivalries. Digital celebrities such as Plex, TheGrefg, Tati, IlloJuan, Clersss, Roro, or Edu Aguirre (the latter, a reporter for The Beach Bar) face each other despite their obvious lack of talent in this discipline. The event was held at the La Cartuja stadium in Seville in front of about eighty thousand spectators who attended the party with unprecedented fervor. Huge jumbotrons and noise amplified by large speakers overstimulated the audience. Núria Marín and Javi Hoyos introduced the event. Between fights, Bad Gyal, Juanes, Anuel AA or Lucho RK y La Pantera performed. The oil-soaked boxers entered the ring making a triumphant entrance with choreography. Plex entered as if he were a charioteer, on a winged chariot made of papier-mâché and music from "Gladiator.
Ibai Llanos is the master and commander. From a commentator's table, his real mission consists of managing the advertising machinery that justifies it all. The show, which causes astonishment, is packed with ads and logos spill over all possible surfaces. Llanos promotes watches and junk food. But there is one brand that acquires a singular predominance: a job portal. In one of the climactic moments of the show, a hooded man entered with a briefcase bearing the name of this platform. Llanos made a big announcement: those who entered the website and used the evening's code would participate in the supposed raffle of a job in the next edition of the party, with a salary of one thousand euros net, with travel and hotel paid. Ibai Llanos promoted it with the joy of seeing who the lucky ones would be who would win the magnificent prize. Work is not a right, but rather the worker becomes a simple contestant subordinate to that circus.
That promotion reinforced the values around this tasteless show that is actually an advertising container. The celebration of precariousness where jobs are raffled off as if they were a lottery. It disguises itself, moreover, in false opulence with the gift of a trip and a hotel night. False luxury is the new lure. The commercialization of a privilege that does not exist. Compulsive consumption of products is encouraged while brutality is stimulated, the body is turned into a commodity and visibility is presented as a symptom of vital triumph. This is the idea of success and entertainment sold to younger generations, with a full stadium to pretend they are massively shared values.
The party of the year is the proof of the most pathetic social degradation. The hierarchical spectacle that serves to squeeze the audience. And while a bunch of scavengers break each other's faces, Ibai Llanos acts as King Midas, puts out his hand and pockets the money.
